News
This is your place to keep up with economic development industry standards, trends, and the latest news. Stay up-to-date by getting bi-weekly emails through Golden Shovel Agency’s newsletter! In it, we share thought leadership insights, solutions and actionable tips you can use.
News Articles

Best Economic Development Websites for 2025
Dec 16 2024In 2025, a strong digital presence is essential for economic development organizations (EDOs) seeking to attract businesses, investors, and skilled talent. The best economic development websites showcase innovative design, seamless functionality, and strategic communication to connect with their target audience effectively. In this article, we’ve curated a list of the...

This article originally appeared on and was written for the Acadiana Planning Commission by Golden Shovel Agency.An important project for Acadiana first conceived in the late 1990s is receiving a new focus following the signing of the Water Resources Development Act of 2024 into federal law. The act provides for...

New Redesigned Website, Crafted by Faulkton Area Economic Development Corporation with Golden Shovel Agency, Embodies the Spirit of This Community of Opportunity FAULKTON, SD–The Faulkton Area Economic Development Corporation (FAEDC) recently redesigned its website, www.faulktonsd.com, which highlights the “We Believe in Possible” guidepost for this Community of Opportunity situated in north...

This article originally appeared on and was written for the Powder River Energy Corporation by Golden Shovel Agency.Broken Arrow Farm is a family-owned and operated business established in 2014 in Newcastle, Wyoming, in the state’s northeast corner. Owners Paul and Bailey Eitel, and their three young sons, raise a variety...

Staffing is one of the biggest challenges facing American companies right now and is directly affecting business expansion plans. It’s no longer enough to find a strategically-located site with existing utility infrastructure; companies are increasingly looking for communities with skilled workers and a high quality of life.The economic development experts...

This article originally appeared on and was written for the Greater St. Cloud Development Corporation by Golden Shovel Agency.St. Cloud is prepared to meet the healthcare needs of residents across the region with a new medical school opening this fall. CentraCare Regional Campus St. Cloud is the first expansion from...

A robust Business Retention & Expansion (BRE) program is the real engine behind sustainable economic growth. While groundbreaking ceremonies and new company announcements grab the headlines, small, medium, and legacy businesses steadily fuel job creation, investment, and long-term resilience.For economic developers, the work of BRE often happens behind the scenes,...

Economic developers often focus on new business recruitment, but the companies currently operating in your area are just as valuable. These businesses provide stability to the workforce and improve residents' quality of life if they offer customer-facing products or services.You can’t always tell when a business is struggling or preparing...

This article originally appeared on and was written for Kitsap Economic Development Alliance by Golden Shovel Agency.Founded in the late 1980s in Kitsap County, WA, under the name Skookum, Tessera is rebranding itself, embarking on a significant evolution amid unwavering dedication to its purpose of "creating opportunities for people with...

In communities across the country, Chambers of Commerce serve as the heartbeat of local economies. These organizations are far more than networking groups—they are powerful engines for economic vitality. From advocating for pro-business policies and supporting entrepreneurs to leading workforce development and community branding efforts, Chambers are uniquely positioned to...

This article originally appeared on and was written for Great River Energy by Golden Shovel Agency.In today's business landscape, one resource quietly underpins everything from data-driven decision-making to global logistics: electricity. Without sufficient power, even the most innovative industries can't thrive. For electric cooperatives, meeting the demands of growing businesses,...

Domestic tourism is emerging as one of the most important opportunities for communities looking to grow their local economy in 2025. According to the Tourism Economics Report, international travel to the United States is expected to drop by over 5% this year, with a projected $64 billion decline in total...

In today’s unpredictable global trade environment, local businesses—especially small and medium-sized ones—are under immense pressure. From rising tariffs and disrupted supply chains to ongoing inflation, they’re facing operational challenges that threaten their long-term viability. For chambers of commerce and economic development organizations (EDOs), this is a critical moment to step...

This article originally appeared on and was written for the City of Tracy Economic Development by Golden Shovel Agency.California’s Central Valley is an economic hub known as one of the most productive agricultural regions in the world. However, Tracy is on track to become a hub for recreational tourism, offering...

Beyond the Website: The Overlooked Marketing Tactics That Help Rural Communities Compete
Mar 31 2025Why a Website Alone Isn’t EnoughA modern, data-driven economic development website is a crucial first step, but it’s not the only piece of the marketing puzzle. Many rural communities invest in building a website, launch it with great anticipation, and then... wait. They assume that because they now have a...

Greenfield Main Street, Inc. is Helping Accelerate the Growth of Downtown Greenfield, IN
Mar 26 2025This article originally appeared on and was written for Hancock Economic Development Council by Golden Shovel Agency.Picture a downtown where history comes alive, the community thrives, and local businesses are the heartbeat of the community. That's Downtown Greenfield, Indiana—a place full of character and charm. Since 2008, Greenfield Main Street,...

Ten Recommendations for Promoting Rural Communities to Attract Talent, Investment, and Businesses
Mar 24 2025Rural communities hold immense potential for growth, innovation, and development. However, capitalizing on this potential requires strategic efforts highlighting your rural community and its unique advantages. At Golden Shovel Agency, we specialize in empowering economic developers to promote their regions effectively.Why Promoting Rural Communities MattersEconomic development in rural areas is...

New Site Features Enhanced Loan Payment Portal, Improved Usability, and Clearer Resources to Support Business Growth and Community DevelopmentRONAN, MT–Mission West Community Development Partners (MWCDP) is proud to announce the launch of its newly designed website, missionwestcdp.org, developed in collaboration with Golden Shovel Agency. The refreshed online platform aims to...

Digital Marketing vs. Traditional Marketing for Rural Economic Development: What Actually Works?
Mar 17 2025The Shift Toward Digital MarketingFor years, rural economic development marketing has relied on traditional methods–brochures, trade shows, networking events, and newspaper ads. These tactics have their place, but they also come with limitations. They’re expensive, time-consuming, and often difficult to measure.Meanwhile, digital marketing is changing how rural communities attract businesses,...

This article originally appeared on and was written for Gage Area Growth Enterprise (NGage) by Golden Shovel Agency.Well, actually, you can spell ‘economic development’ without the letters “L,” “A,” “N,” and “D,” but proper economic development becomes extremely difficult without suitable locations - land as well as existing buildings -...

New Platform Features Interactive Map, Event Submissions, and Enhanced User Experience to Highlight Sumter County’s Attractions and Support Local BusinessesWILDWOOD, FL–Discover Sumter is proud to announce the launch of its newly redesigned website, discoversumterfl.com, created in collaboration with Golden Shovel Agency. The updated platform features a modern, user-friendly design with...

Community branding is an essential component of successful economic development strategies for regions competing for new businesses, residents, and tourism revenue. Your community’s brand is its identity. Successfully translating this to others through websites, marketing collateral, and social media helps economic development organizations connect with prospects using a cohesive, authentic...

The Workforce Crisis in Rural AmericaWorkforce shortages are one of the biggest obstacles rural communities face today. Businesses are struggling to fill open positions, young professionals are leaving for bigger cities, and many rural regions simply aren’t on the radar for job seekers. The issue isn’t always about the availability...

How the City of Elk River Economic Development Authority Supports Businesses and Residents
Feb 26 2025This article originally appeared on and was written for the City of Elk River Economic Development by Golden Shovel Agency.When a new business opens in the City of Elk River, residents rush to support it. They want to see local entrepreneurs, franchisees, or newly-arrived companies thrive, while also enjoying the...