This whitepaper gives you the information needed to understand workforce shortages and to create a plan to address this in your community. We share best practices that economic developers throughout the country have been using to strengthen and grow their workforce. Learn from them, develop a plan, and start implementing. Your local businesses and community are counting on you.
The purpose of marketing is to create a pathway of interactions that help people learn about you and what you have to offer while leading them through a decision-making journey. When you have a Golden Shovel Agency strategy, economic development website, and digital solutions in your toolbox, you can guide people down that path so you can win for your community.
AdvanceCT
Connecticut reimagined its website to inspire talent and key industries to consider the state as home.
One East Kentucky
The 10-county region in eastern KY utilizes our website, marketing, and VR tools to attract and support industry diversification.
Preston County Economic Development Authority
The Preston County website showcases the best of what life has to offer - a supportive community, incredible outdoor recreation, and a diverse industry base.
Grapevine, TX Economic Development
Just outside of Dallas-Forth Worth, Grapevine’s new website showcases its quickly expanding community to businesses and talent alike.
Economic Alliance Snohomish County
Snohomish County is connecting businesses and the workforce to the rest of the world through its strategic location and strong digital presence.
Kingman, AZ Economic Development
Kingman's website shows that you can build your career in a safe, family-friendly community with no traffic, everything you need, and the charm of an Old West town.
York County Development Corporation
This rural Nebraska county’s economic development website and series of VR videos were both awarded by IEDC for their innovative approach.
Covington County Economic Development Commission
Covington County Economic Development Commission's new website promotes the regions workforce training opportunities, affordable sites, and charming communities.
Oregon Trail Electric Cooperative
This northeast OR electric cooperative utilized multiple websites and a series of VR videos to engage and promote communities across its service territory.
As an economic developer, you are your community’s hero. You fight the good fight to bring in jobs, investment, improve quality of life and solve workforce challenges.
If there’s an issue - you’re the hero standing in the breach. Golden Shovel Agency has your back. We can provide the hands-on support you need so that you’re prepared to win - every time.
Schedule a call and we'll listen about your unique situation so that we can identify how to best apply our services.
We suggest goal-focused initiatives and provide guidance on how to communicate your project to stakeholders. You'll have the information needed to decide if we are right for you.
With a solid plan based in research, creativity, & strategy, we'll provide our economic development marketing expertise to showcase all your community has to offer.
Now that you're directly targeting your audience, you'll be attracting more people to your community. We will measure the success, celebrate, then get back to work.
In 2025, a strong digital presence is essential for economic development organizations (EDOs) seeking to attract businesses, investors, and skilled talent. The best economic development websites showcase innovative design, seamless functionality, and strategic communication to...
Domestic tourism is emerging as one of the most important opportunities for communities looking to grow their local economy in 2025. According to the Tourism Economics Report, international travel to the United States is expected...
In today’s unpredictable global trade environment, local businesses—especially small and medium-sized ones—are under immense pressure. From rising tariffs and disrupted supply chains to ongoing inflation, they’re facing operational challenges that threaten their long-term viability. For...
Why a Website Alone Isn’t EnoughA modern, data-driven economic development website is a crucial first step, but it’s not the only piece of the marketing puzzle. Many rural communities invest in building a website, launch...
"The best thing about Golden Shovel is that they really get economic development and ED websites. All of the things I wanted built into my website were things they had already thought about and perfected, from the job board to the real estate module. The design and build process was pretty seamless, and the team was extremely responsive to feedback. I am thoroughly pleased with the end result and would recommend them to anyone looking for a similar type of site."
– Jennifer Stelly, St. Martin Economic Development Authority
"For anyone considering partnering with Golden Shovel... I would tell them they're not going to find any better customer service out there. Everybody that we worked with has been really professional, really clear to understand, and that helps us help them tell the story we're trying to tell."
– Charles Houk, Royse City Community Development Corporation
