Raising Awareness for Your Community
Our marketing services allow your community to become part of the conversation. Whether you are looking to attract more workers, businesses, or gain national recognition, our marketing strategies and solutions will position you for success. Our economic development-focused marketing team performs in-depth research to develop detailed marketing plans. Inbound marketing solutions and public relations strategies are tailored to your community’s unique strengths to increase lead generation.
Inbound Marketing Solutions
Golden Shovel Agency works with technology leaders to implement inbound marketing campaigns driven by original content. Our campaigns start with identifying audience personas and what they care about. Then we develop content to reach them. By directing them toward proven marketing tools, we can capture leads and put them into an automatic sales funnel that provides information until they set an appointment or are contacted by your team.
Digital Ads for Economic Developers
We start with research. Who are you trying to reach? What platforms are they most likely to use? And what keywords are they typing into a search when looking for information or solutions? With data analytics in hand, our team will craft dynamic digital ads that are eye-catching, intriguing, and designed to spur action. We manage all aspects of design, implementation, and campaign monitoring to ensure that your economic development organization gets the attention of your target audience. Best of all, we can review who has clicked on the ads and determine best practices for further outreach.
Focusing attention on your community’s largest successes is critical to your economic development marketing campaign. Golden Shovel Agency’s experience offers the capability of procuring recognition for your community on a regional, national and global level. Golden Shovel Agency has designed an exclusive Public Relations strategy for economic development organizations with an expert team of media specialists. We confidently secure media coverage during major events for your community, helping to gain attention from other industry leaders and site selectors - we know what this takes from all sizes of communities and events.