Build a Website That Helps You Win Projects

Site selectors, corporate decision-makers, developers, entrepreneurs and workforce talent are evaluating your community long before they reach out, and your website is their most important source of information.

Golden Shovel Agency builds IEDC award-winning economic development websites designed to move visitors from interest to action.

With over 16 years of experience and more than 400 custom economic development websites under our belts, we understand how to make you stand out and attract investment.

BUILD A WEBSITE THAT DRIVES INVESTMENT

Sell Your Community’s Potential.

Golden Shovel Agency builds websites that are a 24/7 business attraction tool. Our sites:

Help site selectors find what they need: Eliminate friction from the discovery process by putting the information site selectors want front and center.
Tell a story that sets you apart: We’ll use compelling content, imagery and video to demonstrate why businesses and talent should choose your community.
Make your assets interactive: Use customized maps, property listings, data visualization and community profiles to turn complex information into experiences people can explore.
Turn visits into opportunities: Create clear pathways for prospects to request information, reach your team, explore properties and take the next step toward investing in your community.

Why Economic Developers Choose Golden Shovel Agency

Proven Results. Billions Invested.

From billion dollar FDI projects to housing developer attraction workforce recruitment and BR&E initiatives golden shovel communications strategies and tools deliver real results for communities.

16+

Years in Economic Development

We've spent more than 16 years focused exclusively on attracting economic development investment.

400+

Economic Development Websites

Golden Shovel Agency has a depth of industry experience a general web agency can't replicate.

400+

Projects Completed

Beyond websites, our economic development marketing practice includes strategy, branding, content, video and lead generation.

IEDC-Recognized Work

Our clients have earned IEDC recognition for websites, digital media, multimedia and other economic development marketing efforts.

A Platform That Keeps Evolving

Golden Shovel Agency is constantly adding new technology that is available to our clients at no additional cost.

Never Pay For A Website Again

Regular website redesigns are part of your contract with Golden Shovel Agency.

The IEDC Gold Standard

Golden Shovel Agency websites have earned numerous Gold Awards from the International Economic Development Council.

AdvanceCT earned an IEDC Gold Award for a website redesign that combined interactive functionality, data-backed content, SEO-focused content and dynamic data visualizations to position the site as a digital gateway to Connecticut's economic opportunities.

Elgin Economic Development Corporation earned an IEDC Gold Award for a new, standalone website that generated more than 5,000 homepage visits in six months and helped generate new business interest.

These are just two examples of how strategic web design can support business attraction, investment and economic development goals.

SEE OUR AWARD-WINNING WORK

Tools That Fuel Economic Development

Dynamic Video

Words tell people what makes your community special. Photos and videos give them a front row seat.

Dynamic video banners, virtual site tours, and interactive VR experiences give life to available properties, transportation assets, businesses, people and quality of life, helping you attract interest and convert sales.

Interactive Maps

Put your competitive advantages on the map with customized, interactive maps that showcase:

Available sites and buildings
Interstate, rail, airport and port access
Nearby major cities
Community and county boundaries
Business and development activity
Demographic and workforce data
Development projects and investment

AI-Optimized Content

Our sites are built with an AI-conscious content strategy that optimizes the ways your community communicates with both people and the AI-powered systems that increasingly shape how they discover information.

Traditional SEO still matters, but today's economic development websites also need content that AI can understand, interpret and surface in answers to the questions your audience is asking.

ADA-Compliant Website Development

Golden Shovel builds ADA-compliant websites as part of the development process. This enables EDOs to stay legally compliant and ensure your site is accessible to the widest possible audience.

Ensure your website is accessible to everyone.

Economic Development Tools Built In

Your website shouldn't make site selectors hunt for information.

Golden Shovel's Economic Gateway CMS was built specifically for economic development and includes tools for:

Real estate and available sites
Community profiles and demographic data
Incentives
Projects and success stories
Business directories
Workforce and job information
Interactive maps
News and events
Lead generation
Data and analytics

The platform also integrates with industry tools including GIS Planning, LOIS, GIS WebTech, FT Locations, Bludot, Sitehunt, HubSpot and Google Analytics.