Stop Marketing Yourself Like Everywhere Else!

Site selectors can find workforce numbers, available properties, infrastructure details and incentive information for virtually any community. If your marketing focuses on the same data everyone else is sharing, what gives them a reason to remember your community?

Your story.

Share what makes your community unique

Site selectors evaluate dozens of locations for any given project, and they’re looking for communities that stand out. That can’t happen if everybody is making the same claims. As Golden Shovel Agency CEO Aaron Brossoit highlighted in a presentation at October’s Texas Economic Development Council Annual Conference, EDOs that share unique stories and showcase advantages that aren't available elsewhere give site selectors another reason to notice and remember them. Those stories will look different in each community, but they could include:

• Showcase business success stories that demonstrate why companies in your target industries succeed in your community;
• Connect quality of life to workforce attraction to highlight the places, events, amenities, and community networks that help people put down roots;
• Tell the stories behind your investments to explain how planned infrastructure, downtown development or other projects are preparing your community for future growth;
• Highlight advantages competitors can’t easily replicate, from specialized industry clusters and institutional partnerships to geographical assets and community character.

Tell the story nobody else can

Golden Shovel Agency works exclusively with economic development organizations. We know how to turn community assets, data, and local experiences into stories that resonate with audiences you’re trying to reach.

Let’s identify what makes your community different and figure out how to put that difference at the center of your marketing. Schedule a free consultation with our team.

Set up a meeting today!