Is Your Airport An Invisible Asset? Take The Aviation Opportunity Scorecard To Find Out

ImpactAir: The Aviation Advantage for Communities gives economic developers, airport executives/managers, elected officials, and industry stakeholders a resource to explore. 

I stood before the city council, answering question after question about the value of the airport in their community. The only information council members had about the facility came from residents who complained about the noise. Most of those who complained had never used the airport. 

After presenting my report and explaining the airport’s economic value, I explained how advancements in aviation and transportation could improve community access and attract investment and workforce. As I spoke, council members started to recognize their airport’s tremendous value and understand the link between the airport and economic development. 

Like many, many other communities, these elected officials had been overlooking an invisible asset – an airport that can be an economic engine for the community and that, when actively promoted, can lead to double or triple the economic growth of similar-sized communities that do not promote their airport.

Golden Shovel Agency has published research to help you build the case for your airport.  Now we are releasing the impactAIR Aviation Opportunity Scorecard. This diagnostic tool will provide a baseline report on your airport's economic readiness and highlight areas for improvement. 

Just complete the 15-question survey, and impactAIR will send you an Opportunity Scorecard report detailing your airport's readiness for economic promotion.  

We believe in the power of airports and want you to have the best information available. If you’re ready to capitalize on your airport’s value, we invite you to complete the Aviation Opportunity Scorecard and start making that value visible to you and your community. 

Ron Kresha is a founding member of Golden Shovel Agency, an avid pilot and an aviation strategist. He is a leading voice for airport strategy development and economic development. He frequently presents his research at aviation and economic development conferences.