Keeping Up Is Not Enough: 10 Website Trends Redefining Economic Development Marketing in 2026

AI may dominate the conversation about websites in 2026, but the real story is how leading economic development organizations are using it to sharpen visibility, credibility, and performance. Some websites are quietly pulling ahead. Others are already falling behind.

Join Golden Shovel CEO Aaron Brossoit and Sklar Consulting’s Alissa Sklar, Ph.D., for their 11th annual deep dive into the 10 most important trends shaping economic development websites in 2026. They'll share live examples, practical insights, and realistic updates that organizations can implement without rebuilding their entire site.

If your website is still designed for yesterday’s web searches, this session will show you what needs to change.