Strategic Messaging Helped Land McDermott Aviation

Rural communities often have the assets but not the platform to compete nationally. Covington County, Alabama had an airport ready for growth and a skilled workforce, but needed a compelling narrative. With Golden Shovel, Covington County Economic Development Commission reframed its pitch, positioning the South Alabama Regional Airport as a global aviation hub. The result: McDermott Aviation and Isolair selected Covington County for their North American headquarters.