Elgin Built a Standalone Website that Changed the Conversation

Before 2024, the Elgin Economic Development Corporation was tucked inside the city’s main site, leaving its value hidden. With development interest rising, Elgin needed visibility. Partnering with Golden Shovel Agency, the EDC launched a modern, intuitive website that drew over 5,000 homepage visits in six months, sparked new business interest, and earned an IEDC award.