Economic Growth is the Plan in the Heart of Texas

14 Jul 2025

News, Client Feature Article

This article originally appeared on and was written for Heart of Texas Council of Governments by Golden Shovel Agency.

A Comprehensive Economic Development Strategy (CEDS) is a region’s roadmap for economic growth and development. Heart of Texas Council of Governments (HOTCOG) encourages residents and business owners in Bosque, Falls, Freestone, Hill, Limestone and McLennan counties to familiarize themselves with the document. The regional CEDS comprises eight sections and is easily accessible online on the HOTCOG website in two forms: an overview and the full, in-depth economic analysis.

“This latest CEDS for the Heart of Texas examines the regional economic situation and potential for growth from 2025-2030,” said HOTCOG Regional and Economic Development Manager Dorthy Jackson. “We aimed to leave no stone unturned about the advantages, challenges and everything in between facing our communities, present and future. Its findings paint a clear picture about the Heart of Texas’ full economic potential and how we can reach it.”

Introduction

The six counties HOTCOG represents combine a rural composition with large urban centers. Located between Dallas, Houston, Austin, and San Antonio, they cover about 5,600 square miles with a population of approximately 374,000. Industries like farming, mining, advanced manufacturing, and healthcare create a diverse economic landscape.

Technical colleges and higher education universities help drive economic growth in the Heart of Texas through workforce development, as do developments in the energy sector, with wind and solar projects complementing existing oil and gas industries.

Summary Background

This section of the CEDS document contains comprehensive demographic data, with past and anticipated future population trends. It can be viewed here. Additionally, it highlights growing industries while providing an overview of the workforce, primary industries, and other factors pertinent to economic performance.

SWOT Analysis

The SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) provides a complete picture of the Heart of Texas’ economic future. Regional strengths include a diverse economic base featuring major employers like SpaceX and Baylor University. Local retail and entertainment centers like the Brazos Riverfront are strong drivers of tourism and quality of life. However, challenges must be addressed, such as increasing public transportation in the region’s rural areas, as well as aging infrastructure. View or download the SWOT Analysis.

Click here to view the full article.

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About The Author

Chuck Friedbauer

Director of Content Management

Department: Content, GateKeeper

Shaping Strategic Narratives to Drive Economic Growth

Chuck Friedbauer has served Golden Shovel’s clients as the Director of Content Management for over five years. With a unique background in journalism and engineering, Chuck leads the team of talented writers responsible for supporting Golden Shovel's clients by creating various forms of content, such as custom success stories, SEO-focused narratives, website development, and marketing strategy.

Chuck’s work in the economic development industry has focused on crafting compelling narratives that resonate with site selectors, businesses, and potential investors. He has played a vital role in helping communities communicate their unique economic advantages and growth opportunities.

His expertise lies in creating content that informs and inspires action, helping clients achieve their goals of economic growth and community development. At Golden Shovel, Chuck has contributed to various marketing and branding campaigns, utilizing SEO, content creation, and social media strategies to boost visibility and engagement. His leadership in content development has been essential in shaping how Golden Shovel tells the story of economic growth across the country.

With a passion for effective communication and strategic marketing, Chuck enjoys merging his technical background with inspiring economic success stories. His commitment to clients is to empower economic developers through impactful content that supports the growth of communities nationwide.

Based in Minneapolis, MN, he loves fly fishing, backpacking, and outdoor activities.

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