Beehive Homes Remains a Leader in Elder Care Through Ownership Transition

This article originally appeared on and was written for Roswell-Chaves County Economic Development Corporation by Golden Shovel Agency.

Roswell, New Mexico, is home to one of the leading Beehive Homes assisted living and memory care centers in the country. It was originally opened by Kurt Gass, who chose to invest in the franchise to take care of his aging parents.

“My great-grandmother and my grandmother both had Alzheimer's at the end of their lives,” says Gass. “For her last eight years, my grandmother did not know who we were. I knew my mother had the gene as well, and my dad had polio during the Korean War. I knew they would not be able to take care of themselves at some point.”

Gass opened the Roswell Beehive Homes center in 2007 and spent almost every day there, even during the COVID-19 pandemic. In December 2024, he sold the center to Nathan Manning, another Beehive Homes franchisee whom he trusts to maintain the standard of care.  

Learn what sets Beehive Homes apart from other assisted living centers and why these facilities make such a difference in the lives of residents and their families. 

Gass Designed Beehive Homes for People He Cared About

Beehive Homes has always been a top-notch assisted living facility in Roswell because Gass designed it for his mom. She moved into the facility in 2010 and lived there for about a decade. Gass also worked with two of the first residents to move into the center — a husband and wife he worked for.

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