Grapevine Economic Development Launches Innovative Redesigned Website to Enhance Community Engagement and Business Growth

Grapevine Economic Development Launches Innovative Redesigned Website to Enhance Community Engagement and Business Growth Main Photo

6 May 2024

News, Recent Work, Website Development

New Site Features User-Friendly Design and Integrated Tools to Showcase Grapevine’s Unique Blend of Historial Charm and Modern Convenience

GRAPEVINE, TX – Grapevine Economic Development is excited to announce the launch of its redesigned website, created in partnership with Golden Shovel Agency, now live at This revamped online presence embodies the city’s evolution with a vibrant, user-friendly interface and a modern aesthetic that mirrors the community’s unique charm and sophistication.

“Our brand has been evolving, and the previous website did not fully reflect the uniqueness or welcoming nature of Grapevine,” said Garin Garin Giacomarro, MPA, Director of Grapevine Economic Development. “The new site is more streamlined, with easy access to the features our users interact with most frequently. It also received a colorful facelift, embracing the palette that we’ve adopted for all our marketing materials.”

The redesign prioritizes functionality and community connection. The organization wanted a site that epitomizes the Grapevine experience: a special fusion of small-town charm and big-city sophistication. The homepage now highlights the city’s dedicated staff, emphasizing Grapevine Economic Development’s commitment to crafting a personal experience for every client and developer. Local news stories are prominently featured, establishing clear points of connection for anyone looking to engage with Grapevine.

“Our communication strategy is narrative-driven,” added Steven Jones, Market Research Manager at Grapevine Economic Development. “We made sure to put our blog and podcast pages in prime position. Users who need quick access to facts and figures can still find those, but we’re hoping folks take time to get to know us by really exploring the case studies and small business spotlights.”

The partnership with Golden Shovel has been a cornerstone of this project’s success. “As a small but mighty team of three, we lean on Golden Shovel for everything from web maintenance to supplemental content,” said Giacomarro. “With their help, we are able to engage more effectively with local stakeholders and better tell the Grapevine story.”

One notable feature of the new website is the integration of GIS tools and third-party data, designed to be user-friendly and seamless. These integrations are crucial for corporate users exploring demographic data, residents discovering new developments, or small business owners leveraging insights to strengthen their businesses.
With its refreshed website, Grapevine Economic Development continues to enhance its digital outreach and marketing strategies, ensuring that visitors can easily navigate and explore what makes the city a desirable destination for living and investing.

You can view the redesigned website here:



GRAPEVINE ECONOMIC DEVELOPMENT, located between Dallas and Fort Worth, TX, embodies a vibrant, historic city renowned for its cultural richness and robust business community. The charming downtown area, with its meticulously restored buildings, offers a unique blend of shops, restaurants, and local wineries, showcasing the city’s rich heritage. Positioned strategically near key transportation routes and DFW International Airport, Grapevine provides an advantageous environment for both businesses and families, promoting growth and opportunity in a supportive community setting.

GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities they’ll succeed. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies.