Holly Riddle

Crafting Strategic Content That Connects Communities and Drives Economic Growth

Holly Riddle is a Copywriter at Golden Shovel Agency with more than 10 years of experience in writing, content marketing, and editorial strategy, including a decade of work supporting economic development organizations. She specializes in creating compelling digital and print content that helps communities showcase their competitive advantages, attract businesses, support entrepreneurship, and communicate opportunities for economic growth.

Throughout her career, Holly has worked with economic development organizations across the country to develop content strategies, oversee publications, and create marketing materials aligned with regional goals. Her expertise includes small business and entrepreneurial support, tourism, business relocation, and town-gown partnerships that strengthen relationships between educational institutions and their surrounding communities.

Holly brings extensive experience in journalism, copywriting, ghostwriting, public relations, social media, and editorial management. Her work has appeared in publications and supported brands reaching millions of readers worldwide. She has also held leadership positions as a Managing Editor and Director of Content in an agency setting, overseeing editorial operations, content development, and strategic communications initiatives.

Holly holds a Bachelor of Arts in English Literature and Creative Writing from the University of Kentucky. She joined Golden Shovel Agency in September 2026, bringing her background in economic development communications, editorial leadership, and audience-focused storytelling to help communities share their stories and advance their goals.