Revitalizing Riverside: How Wilmington Is Building a Better Future Without Leaving Its Residents Behind

Revitalizing Riverside: How Wilmington Is Building a Better Future Without Leaving Its Residents Behind Main Photo

22 Jul 2025


News, Client Feature Article

This article originally appeared on and was written for the Wilmington, DE Office of Economic Development by Golden Shovel Agency.

In the northeast corner of Wilmington, DE, a neighborhood once teeming with life and potential has long been overlooked. Riverside, initially built in the 1950s to house returning white World War II veterans, became a casualty of racist housing policies and systemic neglect.

As white families moved out and built wealth elsewhere, Black families, barred from those same opportunities, moved in, only to be denied the same investments in infrastructure, education, and opportunity.

But that story is changing.

The REACH Riverside initiative is bringing long-overdue revitalization to this historic neighborhood. But unlike many urban redevelopment projects, this one is being built with, not on top of, the people who already live there. It's not about making room for someone new. It's about making room to grow—together.

Redevelopment Without Displacement

Too often, when the construction crews arrive, longtime residents are forced to leave. Promises of "revitalization" are broken when gentrification displaces the very communities that should benefit. But REACH Riverside is different.

Backed by a powerful partnership between the Wilmington Housing Authority, the nationally respected affordable housing developer Pennrose, and community leaders, the project is grounded in a core principle: redevelopment without displacement.

That means:

  • 700 units of high-quality, mixed-income housing—designed to raise the standard of living for current residents.
  • No forced relocations—tenants are part of the process, not collateral damage.
  • Built-in affordability and equity—so families who've lived here for generations can remain, thrive, and build wealth.

A Community-Led Vision

REACH Riverside is a blueprint for holistic neighborhood transformation. Beginning in 2020, REACH Riverside spent two years working with residents to shape a shared vision for the community's future. That plan goes far beyond bricks and mortar.

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About The Author

Joseph Widenhofer's Profile Photo

Joseph Widenhofer

Lead Copywriter

Department: Content, GateKeeper

Bringing Economic Insights to Life with Stories That Spark Conversation

Joseph is a skilled storyteller specializing in economic development communications. As a lead copywriter for Golden Shovel, he crafts compelling narratives that help cities, counties, and states across the country achieve their business attraction, retention, and workforce development goals.

Joseph has a talent for transforming complex economic topics into clear, engaging content that highlights the successes of communities, large and small. He stays on top of macroeconomic trends and market shifts to ensure his clients' messaging remains relevant and impactful.

With a portfolio spanning rural and urban communities of all sizes, Joseph develops custom content and website copy that is a powerful tool for economic growth. He conducts in-depth website audits, researches key industry insights, and creates strategic messaging that positions community websites as 24/7 digital ambassadors.

Passionate about showcasing what makes each community unique, Joseph is dedicated to helping economic development organizations tell their stories in a way that resonates with their target audiences.