The Problem with Low-Cost Websites: Why Economic Development Organizations Need a Specialized Provider

In today’s digital age, having a website is essential for any organization, including economic development organizations (EDOs). With low-cost website providers (Wix, WordPress, GoDaddy, Weebly, etc.), it can be tempting for EDOs to opt for a cheap and easy solution. However, while these platforms may seem like a cost-effective option, they come with a host of limitations that can ultimately hinder an EDO’s online presence.

The Limitations of Low-Cost Websites

While low-cost website providers may seem like a convenient solution, they often come with significant limitations that can negatively impact an EDO’s online presence.

#1 Limited Customization Options

Low-cost website providers offer pre-made templates and limited customization options. This means that an EDO’s website may look similar to many other websites, including those of its competitors. It also means that the website may not fully represent the unique needs and values of the EDO.

#2 Limited Functionality

Low-cost website providers often lack essential features that EDOs require, such as custom forms, interactive maps, and analytics tracking. This can limit an EDO’s ability to engage with its audience and measure the effectiveness of its website.

#3 Limited Support

Low-cost website providers offer minimal support, often relying on community forums or user guides to address issues. This can be a significant problem for EDOs, which may require more personalized support to ensure that their website is functioning correctly and meeting their specific needs.

The Benefits of Working with a Specialized Website Provider

Working with a specialized website provider like Golden Shovel Agency can address the limitations of low-cost website providers and offer a range of benefits to EDOs.

#1 Customization and Flexibility

Specialized website providers offer a greater degree of customization and flexibility, allowing EDOs to create a website that fully represents their unique needs and values. This can include features like interactive maps, business directories, community profiles, custom forms, incentives directory, news, staff, resources, and more. These features are all essential for engaging with EDO target audiences and measuring the effectiveness of the website.

#2 High-Quality Design and Functionality

Specialized website providers have a team of professional designers and developers who can often create high-quality websites that are both visually appealing and functional. This can help EDOs stand out from their competitors and provide a better user experience for their audience.

#3 Personalized Support

Specialized website providers offer personalized support, often including dedicated project managers and ongoing technical assistance. At Golden Shovel, we call this “GateKeeper Service” and provide ongoing support in the form of an all-access  pass to a team of professional marketers, designers, content writers, and strategists. Ongoing support can ensure that an EDO’s website is functioning correctly and meeting their specific needs, as well as provide peace of mind in case issues arise.