An Affordable Path to Housing

An Affordable Path to Housing Main Photo

5 Aug 2025


News, Client Feature Article

This article originally appeared on and was written for Grow Wabash County by Golden Shovel Agency.

Modular housing is too often misunderstood. When people hear the word “modular,” many picture a mobile home or a shipping container unit. But that’s not what’s on the table. True modular homes are built to the same codes, undergo the same inspections, and are constructed on the same foundations as site-built homes. And in many cases, they’re built stronger, delivered faster, and cost far less.

For communities and developers facing tight timelines, zoning constraints, and shrinking budgets, modular construction presents a strategic opportunity, not a compromise.

Modular Means Permanent, Customizable Housing That Appreciates Over Time

A modular home isn’t a trailer. It isn’t a manufactured home. It’s not an RV. It’s a real home, permanently affixed to a foundation, constructed to local and state codes, and inspected on-site, just like any stick-built structure. It can be financed, appraised, and resold just like traditional real estate. It appreciates in value. And it doesn’t come with the stigma or structural limitations of mobile housing.

The construction process is different — more efficient, more consistent, and far less wasteful. About 80 to 90 percent of the structure is built in a factory-controlled environment, then transported in sections to a permanent site where it’s assembled on a poured foundation. The result is a home that’s often stronger than traditional builds due to tighter seams and reinforced materials needed for transport.

Lower Construction Costs Don’t Mean Lower Quality

On average, building a modular home costs $100 to $200 per square foot, compared to $200 to $400 per square foot for traditional custom builds. That price advantage can translate to as much as 20 percent in total project savings without compromising performance. Energy efficiency is built in. Weather delays are minimized. Material waste is significantly reduced. And construction timelines are shortened by weeks or even months.

Because most modular builds occur in parallel with on-site foundation work, total project time can drop by 30 to 50 percent. That’s especially valuable for developers looking to expedite housing delivery in high-demand markets or for homeowners seeking to transition from rentals to long-term equity.

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About The Author

Joseph Widenhofer's Profile Photo

Joseph Widenhofer

Lead Copywriter

Department: Content

Bringing Economic Insights to Life with Stories That Spark Conversation

Joseph is a skilled storyteller specializing in economic development communications. As a lead copywriter for Golden Shovel, he crafts compelling narratives that help cities, counties, and states across the country achieve their business attraction, retention, and workforce development goals.

Joseph has a talent for transforming complex economic topics into clear, engaging content that highlights the successes of communities, large and small. He stays on top of macroeconomic trends and market shifts to ensure his clients' messaging remains relevant and impactful.

With a portfolio spanning rural and urban communities of all sizes, Joseph develops custom content and website copy that is a powerful tool for economic growth. He conducts in-depth website audits, researches key industry insights, and creates strategic messaging that positions community websites as 24/7 digital ambassadors.

Passionate about showcasing what makes each community unique, Joseph is dedicated to helping economic development organizations tell their stories in a way that resonates with their target audiences.