Pasadena, Texas Launches New Tourism Website, Unveiling Hidden Gems & Inviting All to #VisitPasadena

Simplify Your Travel Plans with the New Events Calendar and Hand-Crafted Itineraries

PASADENA, TX — The Pasadena Economic Development Corporation (PEDC) has officially launched a new tourism website for the city’s new Destination Marketing Program, Visit Pasadena, created in partnership with Golden Shovel Agency. This website is a valuable resource for attracting visitors to the city and the Southeast Houston area, serving as a comprehensive guide to local attractions, events, and unique experiences for both residents and tourists alike.

Visit Pasadena, TX’s website was designed to be a digital front porch, inviting visitors to experience the unique charm and vibrant community of the city. "Our goal for the website was to serve as a glimpse into our community and all it has to offer," says Visit Pasadena Manager Jo Estrada. “It was important for us to have a place to showcase local businesses, honor our rich history, and attract visitors. We also hope it helps the community discover something new about their beloved city.”

The site's launch represents a strategic move to boost the local economy. "Tourism is a vital part of economic development, helping local dollars stay within our community," Estrada adds. The new website aims to build pride among residents while strengthening Pasadena’s identity for visitors.

The website will also serve as a central hub for all marketing efforts. "It gives us a central location that residents and visitors can explore for all their local needs," Estrada explains. “The website will help us build brand recognition as Visit Pasadena, TX, and give us a place to share Pasadena stories.”

Key Features and Community Collaboration

Visit Pasadena, TX’s website goes beyond a simple list of attractions. It includes several key features designed to make trip planning easier and to engage the local community.

The new Events Calendar allows locals to "Submit an Event," ensuring the site remains a dynamic and up-to-date resource for everyone. Additionally, the Itineraries page removes the guesswork from travel planning by offering pre-planned excursions, whether for a one-day trip, a weekend getaway, or a themed adventure.

A powerful element of the website is its Brand Story, which highlights a unique collaboration with Pasadena ISD. The logo and branding for Visit Pasadena, TX, were created by a talented Pasadena ISD student—a heartwarming tale of community bonding and student empowerment.

A Continued Partnership

PEDC is proud to have shared this website-creating journey with Golden Shovel Agency. This continued partnership with Golden Shovel Agency reinforces Pasadena’s commitment to a strong digital footprint.

“Our overall experience with Golden Shovel Agency was fantastic,” says Marketing Manager Julianne Echavarria. “We had an entire community behind us who helped us execute our vision and then some!”

Visit Pasadena, TX, is powered by the Pasadena Economic Development Corporation.

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Visit Pasadena, TX, is powered by the Pasadena Economic Development Corporation (PEDC) and is the official destination marketing organization for tourism in Pasadena, Texas. This site is maintained through partnerships with various local communities that are eager to welcome visitors and highlight the unique character of our city. Located just southeast of Houston, Pasadena is a dynamic community with a rich history, vibrant culture, and diverse attractions for both residents and tourists. It's the perfect destination for a family vacation, a romantic getaway, or a trip to discover the authentic heart of the region.    

GOLDEN SHOVEL AGENCY is a full-service economic development communications firm that helps communities, regions, and states grow and prosper. With over a decade of experience in the industry, its team of experts provides tailored solutions to attract and retain businesses, create jobs, and promote economic growth. Golden Shovel Agency specializes in website development, marketing and branding, workforce development, strategic planning, and business retention and expansion. Its innovative approach and commitment to customer service have earned it a reputation as a trusted partner in economic development.