Pasadena, Texas Launches Bold New Tourism Brand & Website

A Celebration of Community & Momentum

Pasadena, Texas has officially unveiled its brand-new tourism website and brand identity—Visit Pasadena—with a launch party that was nothing short of electric. The celebration drew a full house of community leaders, business owners, and residents, all eager to see how Pasadena’s love of “Boots, Bayous and Berries” will now be shared with the world.

Golden Shovel Agency partnered with Pasadena to craft the new brand and build a dynamic tourism website that captures the city’s character, energy, and future potential. The event was not only about showcasing a new digital platform but also about uniting the community around a bold vision: Pasadena is open for business, open for visitors, and open to new possibilities.

A Unified Vision

At the event, EDC Board Chairman Rick Lord emphasized that Visit Pasadena is more than just a brand—it’s a call to action. He highlighted how the initiative is about both “new dollars and old dollars,” supporting legacy businesses while also welcoming new investment. He encouraged everyone to revisit their favorite local spots and share Pasadena with friends and family.

Mayor Thomas Schoenbein echoed that message:

“Visit Pasadena allows us to share who we are — a proud, connected community. Pasadena is open for business.”

City Council Member Emmanuel Guerrero added that the website will help Pasadena fulfill its promise of being “the biggest little big town in the state.” 

Finally, Visit Pasadena Manager Jo Estrada described the new site as a “digital front door,” putting Pasadena firmly on the map as a must-visit destination.

Golden Shovel Proud to Support Pasadena

Darren Varley, VP of Creative Development, was instrumental in developing Pasadena’s tourism brand and website. “Pasadena took a unique and fun approach to developing their tourism brand - they engaged local high school students who did an incredible job creating a new logo. Our creative team then developed a marketable brand, website, and tourism videos to reflect the essence of this vibrant community-driven city. It’s been a pleasure to work with Pasadena’s collaborative leaders.”

Representing Golden Shovel Agency at the launch party, Michelle Schriever shared her excitement about the project:

“This launch event captured the pride, energy, and unity of Pasadena. The city leadership’s commitment to telling their story and inviting the world to rediscover what makes Pasadena special is inspiring. Golden Shovel is proud to be a partner in bringing that vision to life.”

The buzz in the room was palpable, underscoring the pride of a community ready to step into the spotlight. Pasadena is no longer just a place to live and work—it’s a place to experience, celebrate, and share.

Discover the many adventures to be had in Pasadena, Texas.

Contact Golden Shovel for information on how we can attract more tourists to your community.