JREDC's Five Year Regional Plan: A New, Unified Brand is Unveiled

JREDC's Five Year Regional Plan: A New, Unified Brand is Unveiled Main Photo

30 Nov 2022

News, Marketing, Client Feature Article

This article originally appeared on and was written for Jacksonville Regional Economic Development Corporation by Golden Shovel Agency.

The leadership of Jacksonville, Illinois, knows that community and economic development go hand-in-hand to ensure a region’s success. To present a unified voice, five Jacksonville-related organizations unveiled an all-new brand identity that aligns the groups to provide a consolidated approach to promote the city as a top choice to visit, work and live. 

Jacksonville Regional Economic Development Corporation (JREDC), Jacksonville Area Convention & Visitors Bureau (CVB), Jacksonville Area Chamber of Commerce, Main Street Jacksonville and the City of Jacksonville worked together with Pekin, Illinois-based McDaniels Marketing — an experienced tourism marketing firm — to develop a strong brand that established cohesion between all five entities and highlighted the city’s most desirable attributes. 

“Community leaders have long discussed the importance of working with one another to market Jacksonville in one voice,” Kristin Jamison, President of the Jacksonville Regional Economic Development Corporation. “The five entities dedicated to this brand redesign work extremely well together, which is the reason we were finally successful in bringing a new Jacksonville brand to fruition after 20 years of conversation.”

McDaniels Marketing worked closely with all five groups to gather input from area residents across a wide range of backgrounds to ascertain the current perception of the Jacksonville area. Using this data, stakeholders identified the city’s most desirable attributes and amenities that would ultimately become the brand's focus.

JREDC Logo“Jacksonville Regional Economic Development Corporation’s five-year regional plan includes constructively engaging with community partners as one of its seven major goals,” said Jamison. “More specifically, the document prioritizes a new regional branding campaign as an objective under that goal. The success of our organization hinges on the cooperation of all these Jacksonville-based organizations. And the success of our region is directly tied to all of us banding together to serve as a catalyst for economic development.”

The all-new branding positions Jacksonville, Illinois, area as a premier destination for shopping, dining, outdoor recreation and industry; seamlessly blending the region’s remarkable past with its innumerable opportunities for new businesses, students and residents.

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Thought Leadership - Ellen Williams, Golden Shovel Agency

Ellen Williams
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Ellen Williams is a Lead Copywriter for Golden Shovel Agency. Her unique skill sets expand from the foundation of science, academia, writing/editing, and project management. She is adept at breaking down articles and information precisely and clearly to educate general and professional audiences alike. Uniquely, while she is not practicing as a doctor, she has an M.D. and a strong laboratory science background.