Shop Spink Day - Amplifying the Support for the Local Business Community
27 Jul 2022
News, Client Feature Article
This article originally appeared on and was written for Redfield, South Dakota by Golden Shovel Agency.
Doing our best to support a local business in the community has always been important, for the pandemic has shown that apart from the numbers, the seemingly vast expanse of restaurants, eateries, offices, and shops make up the very fabric of our communities. In many cases, most places where we meet are often small businesses - the local gym, coffee shop, boutique, or diner. And the members of the community who own them need our support.
When you support small businesses, you are fostering a thriving economy and community.
In May 2020, Grow Spink held a gift card campaign - the Shop Spink Campaign, in order to raise money for its local business community. 3,770 gift cards were sold and an amount of $94, 250 was raised, for 55 local businesses with the help of generous donors including the City of Redfield and community members.
This year, Grow Spink decided to do a spinoff of the 2020 event and call it Shop Spink Day! The event was open to any Spink County businesses that wanted to participate. All they had to do was offer a sale or special giveaway during the event! Grow Spink partnered with KQKD Radio located in Redfield and advertised on air for 5 weeks prior to the event. They also advertised with flyers, newspaper, and social media ads. Shop Spink Day was held on Saturday, April 23rd from 9 am to 4 pm (although businesses could be open during their normal hours). KQKD broadcasted live throughout the event at different businesses!
About the Author
Connect with Sowmya on LinkedIn
Sowmya Subramaniam is a Copywriter for Golden Shovel Agency. She is an accomplished copy & content writer/digital content editor, blogger, and social media manager. She is adept at generating story ideas, conceptualization, and providing engaging content. Sowmya is skilled in content management, search engine optimization (SEO), and scripting.