Grapevine Economic Development Launches Newsletter and Podcast
2 Feb 2022
News, Client Feature Article, Marketing
This article originally appeared on and was written for Grapevine Economic Development by Golden Shovel Agency.
Grapevine Economic Development is kicking off the new year with the launch of its new podcast and newsletter: “Growing Grapevine.” These monthly communications will be another tool in their kit to promote economic growth by telling the broader story of Grapevine.
Steven Jones, Market Research Manager, Grapevine Economic Development described the intention behind the newsletter. “From the first pitch meeting, I envisioned ‘Growing Grapevine' as our love letter to the community; clarifying policies and practices where we can, turning unsung heroes into recognizable faces, and celebrating the things that make this city unique. Our city is full of incredible innovators and first-to-market attractions that deserve to be celebrated, and we think rallying the community around those things will generate a lot of goodwill. At the same time, we’re hoping to deepen everyone’s understanding of how the city partners with our private sector; to inspire even more collaboration down the line. We learned a lot about public-private partnerships in the last few years, and we’re going to scale up a few different aspects of our department to better equip our stakeholders as we move forward. This newsletter is step one in connecting those dots.”
“We want to be sure executives, developers, and real estate agents have a front-row seat to all the things that make this city special so that we can work together to bring in new businesses that will thrive here,” said Jones. “At the same time, this is our opportunity to highlight existing businesses with an eye towards retention. If our stakeholders are doing something incredible, we want to reward them by telling their stories and driving their connections with the rest of the community. And, of course, a newsletter is a great vehicle for spreading the word about programs and support that our friends in the local business community can leverage for their own success.”
About the Author
Ellen Williams
Lead Copywriter
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Ellen Williams is a Lead Copywriter for Golden Shovel Agency. Her unique skill sets expand from the foundation of science, academia, writing/editing, and project management. She is adept at breaking down articles and information precisely and clearly to educate general and professional audiences alike. Uniquely, while she is not practicing as a doctor, she has an M.D. and a strong laboratory science background.
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