Custom Marketing Strategies and Websites that Work: The Golden Shovel Agency Economic Development Solution

Although certainly a well-known and general term, economic development has a different definition for every community. Like the proverbial whack-a-mole game, new challenges arise based on specific needs, whether as a need to drive growth through new business attraction, skilled talent development or simply telling a unique story in a crowded digital marketplace. 

Golden Shovel Agency has a proven record serving clients across North America through tailored solutions based on precise, measurable results to turn their challenges into strengths.

The organization’s proven approach integrates innovative websites, strategic storytelling and data-driven campaigns to help communities gain visibility, attract investment and retain a competitive workforce.

Solving Challenges in Economic Development

Golden Shovel Agency understands that every community has unique strengths and obstacles. That’s why it doesn’t offer cookie-cutter, one-size-fits-all packages. Instead, they provide tailored solutions that begin with in-depth research and consultation. Their team helps identify a community's core strengths and crafts marketing strategies that position the region as an attractive destination for business and talent.

With websites that communicate value to site selectors and to branding initiatives that highlight quality of life, Golden Shovel offers a complete suite of services to solve pressing issues in economic growth and visibility.

High-Impact Websites that Deliver

A strong digital presence is critical in today’s economy and Golden Shovel’s award-winning website development services deliver that platform for economic development organizations. Their proprietary Economic Gateway platform powers user-friendly, visually appealing, and mobile-optimized websites that are easy to manage and update.
These websites do not just look good; they ARE good! They’re optimized for SEO, integrated with lead-generation tools and designed to convert interest into action. The result is more inquiries from investors, talent and business partners directly through a community’s website.

Data-Driven Marketing Strategies

Successful marketing strategies require more than creativity. They need to be strategic and results-driven. Golden Shovel Agency develops campaigns tailored to each client’s goals, audience and region. These strategies use advanced digital tools, social media outreach and targeted advertising to reach the right people with the right message.

Whether promoting industrial parks, recruiting healthcare workers or supporting regional coalitions, Golden Shovel crafts marketing strategies that solve real-world economic development problems.

Proven Success Stories

Communities nationwide consistently see deliverable results when working with Golden Shovel Agency. Dynamic websites and insightful marketing strategies lead to increased engagement, higher visibility, business attraction wins and community and industry recognition.

Nine Golden Shovel clients received 2024 Excellence in Economic Development Awards from the International Economic Development Council (IEDC) in 2024, including: 

• Broken Arrow Economic Development Corporation (population 25,000 - 200,000)
  • “Be in BA (Attraction Development & Marketing Campaign,” Bronze Winner
• City of Elgin, TX Economic Development Corporation (population less than 25,000)
  • “New Website for City of Elgin, TX Economic Development Corporation,” Gold Winner
• Greenville Eastern North Carolina Alliance (population 25,000 - 200,000)
  • “Influencer Social Media Campaign to Attract Gen-Z Talent,” Silver Winner
  • “Better Skills, Better Jobs Career/Pathway Expo,” Gold Winner
  • “Economic Development Success in Greenville-Pitt County,” Gold Winner
• Growth Dimensions - Economic Development for Belvidere and Boone County (population 25,000-200,000)
  • “Growth Dimensions Economic Development for Belvidere-Boone County,” Silver Winner
• Palestine, TX Economic Development (population less than 25,000)
  • “Palestine, TX Economic Development Website,” Bronze Winner
• Pasadena Economic Development Corporation (population 25,000 - 200,000)
  • “The Pasadena Pulse E-Newsletter,” Bronze Winner
• Pflugerville Community Development Corporation (population 25,000 - 200,000)
  • “Mobile Training Lab,” Bronze Winner
  • “Animated Annual Report,” Silver Winner
• Phelps County Development Corporation (population less than 25,000)
  • “Phelps County Development Corporation Website,” Silver Winner
• Roswell-Chaves County Economic Development Corporation (population 25,000 - 200,000)
  • “National Championship Air Races,” Silver Winner
• Steuben County Economic Development Corporation (population 25,000 - 200,000)
  • “Steuben County Economic Development Corporation New Website,” Bronze Winner

Two Golden Shovel clients received 2024 Annual Economic Development Awards from the Mid-America Economic Development Council (IEDC) in 2024, including: 

• Norfolk Area Economic Development Council
  • “Riverfront Development Project” (Large Division)
  • “Northeast Nebraska - Growing Together” (Large Division)
• Western Iowa Advantage
  • “Collaborative Marketing to Address a Housing Crisis” (Small Division)

Choose Golden Shovel Agency Today!

With a 95% client retention rate, Golden Shovel Agency goes beyond a solitary project and seeks to be a long-term partner in progress. A commitment to solving economic development challenges with tailored solutions, innovative websites and proven marketing strategies sets Golden Shovel Agency apart in the industry.

If your community is ready to grow, invest and thrive, partnering with Golden Shovel Agency is a strategic move toward a stronger economic future.
Learn more about how Golden Shovel Agency can help you solve your biggest economic development challenges at www.goldenshovelagency.com.