Celebrating the Success of Jacksonville’s Talent Attraction Campaign

1 Jan 2025

News, Client Feature Article, Workforce, Marketing

This article originally appeared on and was written for Jacksonville Regional Economic Development Corporation by Golden Shovel Agency.

The Jacksonville Regional Economic Development Corporation (JREDC) recently wrapped up a successful talent attraction campaign, making significant strides in strengthening its communities and workforce. The campaign's goal was to bring top-tier talent to the Jacksonville region. This initiative has already proven its worth, yielding five new residents in high-need industry fields.

“The Jacksonville region is already a great place to live and work, but this talent attraction campaign helped sweeten the deal for people looking for a launchpad for their careers, a return home to family or leveraging their experience to meet our industry needs,” said Kristin Jamison, President of the JREDC. “I am excited to see how these five new residents progress in their careers and get involved in the community.”

Launched in late May 2024, the campaign was built on a multifaceted approach. The JREDC produced a captivating video showcasing what it's like to live and work in the Jacksonville region. This visual story, paired with a digital advertising campaign across LinkedIn, Facebook and Instagram, captured the attention of skilled professionals nationwide. The “Make My Move” relocation and incentive strategy played a pivotal role in enticing talent to consider the Jacksonville area as their new home.

Through this campaign, the JREDC offered comprehensive incentive packages valued at $9,300 to five selected individuals. These packages included $5,000 in cash for relocation to Morgan or Scott counties and $300 in local Chamber Checks, compliments of our local sponsors. In addition, a $4,000 quality of life package offered new residents a personalized welcome to the Jacksonville region with guided tours, real estate consultations and other community-focused perks like gym memberships, golf passes and entertainment options.

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About The Author

Joseph Widenhofer

Lead Copywriter

Department: Content, GateKeeper

Bringing Economic Insights to Life with Stories That Spark Conversation

Joseph is a skilled storyteller specializing in economic development communications. As a lead copywriter for Golden Shovel, he crafts compelling narratives that help cities, counties, and states across the country achieve their business attraction, retention, and workforce development goals.

Joseph has a talent for transforming complex economic topics into clear, engaging content that highlights the successes of communities, large and small. He stays on top of macroeconomic trends and market shifts to ensure his clients' messaging remains relevant and impactful.

With a portfolio spanning rural and urban communities of all sizes, Joseph develops custom content and website copy that is a powerful tool for economic growth. He conducts in-depth website audits, researches key industry insights, and creates strategic messaging that positions community websites as 24/7 digital ambassadors.

Passionate about showcasing what makes each community unique, Joseph is dedicated to helping economic development organizations tell their stories in a way that resonates with their target audiences.

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