Why Economic Development Organizations Need a Mobile-Friendly & Responsive Website

As technology advances, economic development organizations (EDOs) must adapt to the changing times. Today, an EDO’s website is more important than ever before. The world has gone digital, and having a website with a mobile-friendly and responsive design is crucial to staying ahead in the market.

What is a “Mobile-Friendly” & “Responsive” Website?

In recent years, mobile usage has increased exponentially. Today, over 50% of all internet traffic comes from mobile devices. This means EDOs must focus on creating mobile-friendly websites to cater to this audience. A mobile-friendly website is one that has been designed to work optimally on smaller screens such as smartphones and tablets. It is important to note that a mobile-friendly website differs from a responsive one.

A responsive website is designed to adapt to different screen sizes. This means that the website will adjust its layout based on the size of the screen being used to view it. A responsive website provides an optimal user experience, regardless of the device used. This is especially important for EDOs wanting to keep web visitors on their site longer, no matter their device.

Benefits

A mobile-friendly and responsive website offers many benefits to EDOs. Firstly, a mobile-friendly website will increase the visibility of the website. Google gives preference to mobile-friendly websites in search engine results pages. Therefore, a mobile-friendly website will rank higher in search engine results, leading to more traffic to the website.

Secondly, a mobile-friendly and responsive website will improve the user experience. With most internet traffic coming from mobile devices, a website optimized for mobile will provide a better user experience. This can lead to business owners, site selectors, and prospective workforce leaving the website and going to a competitor. A mobile-friendly and responsive website will improve the user experience and increase conversion rates.

Golden Shovel Can Help

Golden Shovel Agency understands the importance of having a mobile-friendly and responsive website. We specialize in creating websites tailored to economic developers' specific needs. Our experienced designers and developers work closely with our clients to develop mobile-friendly, responsive websites offering a seamless user experience. Golden Shovel websites are also equipped with features such as location-based data, workforce data, and industry-specific data, which are crucial for economic developers when promoting their community to potential investors.

A mobile-friendly and responsive website is a necessity in today's digital age. It offers many benefits, including increased visibility and improved user experience. At Golden Shovel Agency, we understand the importance of having a website that caters to the specific needs of economic developers. We offer customized website design and development services tailored to our client's unique requirements. Contact us today to learn how we can help you create a website that stands out in the market.