Why Economic Development Organizations Need a Staff Page with Public Contact Information
10 Apr 2023
News, Website Development
Economic development organizations (EDOs) are vital in attracting businesses to their respective communities, assisting new and existing businesses, and supporting the overall growth of their regions. In today's digital age, having a dedicated staff page with contact information for each team member is essential for EDOs to effectively communicate and engage with site selectors and business owners.
Building Trust and Accessibility
When site selectors and business owners are considering a move to a new community, they need to feel confident that they can trust the EDO and its staff to provide the necessary support and resources. One way to build trust is to be transparent and accessible through your dedicated staff page. Include contact information for staff (emails and phone numbers), bios, LinkedIn profiles, and other fun details. This makes it easier for potential clients to reach out, ask questions, and receive the assistance they need. In going the extra mile, some EDOs will include organizational history and a thoughtful mission statement. These also show that the EDO is committed to providing excellent customer service.
Providing a Personal Touch
In addition to building trust and accessibility, a staff page with contact information also provides a personal touch. It allows clients to put a face to the name and provides them with a direct point of contact within the organization. This personal connection can make a massive difference in the client's decision-making process, as they will feel more comfortable working with someone they know and trust.
Boosting SEO and Digital Presence
Finally, having a staff page and public contact information can also improve the EDO's digital presence. Including staff members' names and contact information makes the organization's website more likely to appear in search engine results when site selectors and business owners are looking for support in that particular community. This boosts the EDO's visibility and credibility, making it easier for potential clients to find and connect with them.
At Golden Shovel Agency, we recommend that EDOs prioritize building a strong online presence to communicate and engage with their target audience effectively. Learn more about Golden Shovel’s website development services here, or contact us for a more detailed conversation about your organization.