Sommer Berg

Leading Website Population and Launches to Empower Economic Development

As the Website Population & Launch Manager at Golden Shovel Agency, Sommer Berg specializes in overseeing the seamless execution of website population and launch processes. She leads a team of populators, ensuring content accuracy and timely delivery while also managing the Soft Launch process. Additionally, Sommer serves as the Development Liaison, optimizing the Economic Gateway admin system to enhance functionality for both clients and the company.

With nearly four years of experience in economic development, Sommer understands the critical role that online platforms play in attracting businesses, supporting workforce initiatives, and fostering community growth. Her expertise allows her to ensure that websites are not only visually compelling but also strategically structured to meet the needs of economic development professionals.

Sommer also brings a strong background in education, with expertise in instructional design, training development, and content management. She holds an M.S. in Instructional Design & Technology with an Online Learning specialization from Walden University. Her experience includes time at the Middlebury Institute of International Studies at Monterey and Capella University, allowing her to develop clear, comprehensive training resources that support both clients and internal teams, ensuring effective adoption of new systems and processes.

Outside of her work at Golden Shovel, Sommer is involved in her local church, where she’s getting more active participating in volunteering opportunities within the community. In her free time, she enjoys audiobooks, cooking, and being entertained by her precocious 5-year-old, George, and calico cat, Pearl.