Profile Photo for Darren Varley

Darren Varley

Vice President of Client Retention & Creative Services

Department: Leadership

Darren Varley, VP of Business Retention and Creative Services has been with Golden Shovel Agency since 2011, having held the positions of Web Designer and Lead GateKeeper Representative, prior to his current role. Darren earned a Bachelor’s Degree in Art with an emphasis in Graphic Design and a Minor in Advertising. He has over 25 years of experience in the marketing world as a Graphic Designer and Creative Director.

Darren’s day-to-day responsibilities include keeping clients happy through monthly meetings and managing/updating requests, recommending content and design ideas, making sure projects are on track, reviewing analytics and website performance, and keeping his brain sane. He also helps with creating promotional material for Golden Shovel and design elements for clients. His favorite projects so far have been working with clients that are located close by to him geographically.

Darren’s favorite thing about working with economic development organizations has been realizing the passion that his clients have for their communities and how the work we do has true meaning. He is able to see this time and time again through his work and ongoing relationships with clients.

Darren is currently located in St. Paul, MN. Outside of work, he enjoys cooking, cross country skiing, and hanging out with his family. Someday he hopes to rekindle that art degree.

If you have any questions about your website, content, or contract, you can reach Darren Varley at