Promote Your Community’s Tourism & Quality of Life
The U.S. tourism industry generates $1.9 trillion in annual economic output and is responsible for 9.5 million jobs (International Trade Administration). Golden Shovel works with economic development and community leaders who are using tourism to grow their local economies. From small rural areas with agritourism initiatives to suburbs attracting visitors from nearby cities, these leaders are leveraging the assets they already have to create jobs and improve their community’s quality of life. We provide the tourism attraction strategies, videos, and marketing tools they need to do so.
Book a meeting to discuss your tourism goals and discover how Golden Shovel can help.
Tourism & Quality of Life Videos
Together, let's turn your golden opportunity into a brighter future for your community!
Tourism Services
Website Development
Our team of web developers and designers are well-versed in creating visually appealing and user-friendly websites specifically tailored for tourism. With features such as interactive maps, event calendars, and booking systems, our websites are designed to cater to the needs of modern tourists, providing all the necessary information in a seamless and engaging manner.
Marketing Blueprint Strategies
Golden Shovel has a team of seasoned strategists skilled in crafting comprehensive, tailored strategies for tourism. Our approach begins with understanding the unique appeal and potential of your community. We conduct an in-depth analysis of your community's tourism assets, market trends, visitor behavior, and the competitive landscape. This enables us to devise a tourism strategy that accentuates your community's distinct charm, optimizes visitor experiences, and stimulates economic growth. Our aim is to transform your destination into a must-visit place on every traveler's list.
Video & VR
Video is an influential tool in the tourism industry, allowing potential visitors to get a feel for a destination before they even set foot there. Our team of skilled videographers and editors can produce captivating videos that highlight the unique attractions, culture, and experiences your community offers. These videos can be utilized across various platforms to reach a wide audience and evoke a sense of wanderlust in viewers. The power of 360-degree video lies in its ability to place viewers at the heart of the action, providing an unprecedented feeling of actually being there. From the comfort of their homes, viewers can explore your community in a thrilling, virtual environment that mirrors the tangible world.
Content
Content is king in today's digital world, and this holds true for tourism as well. Our team of writers and content creators can develop a wide range of materials - from blog posts about local attractions to in-depth travel guides. Our aim is to tell compelling stories about your community that engage readers and inspire them to visit.
Marketing
In the competitive field of tourism, effective marketing is key. We offer comprehensive marketing services, including search engine optimization, social media management, email marketing, and more. We leverage data-driven strategies to reach potential visitors across various channels and convert them into actual tourists to your community.
Branding
Creating a strong, recognizable brand is vital for any tourism destination. At Golden Shovel, we help communities develop a unique brand identity that sets them apart from other destinations. We take into account the unique qualities, culture, and offerings of your community to create a brand that not only resonates with potential visitors but also instills a sense of pride among residents.
The Golden Opportunity: Uniting Tourism and Economic Development
At first glance, tourism organizations and economic development groups may seem to operate on divergent paths. But a closer look reveals common objectives that underpin both sectors: promoting community growth, enhancing local appeal, and fostering prosperity. Both sectors strive to highlight the unique qualities of their community, whether it's to attract visitors or to draw in potential businesses and workforce.
Synergizing Efforts
Uniting these two sectors in a strategic alliance opens up a realm of possibilities. By merging efforts, you can leverage shared objectives and deliver a unified message that resonates with both potential tourists and prospective investors or employees.
Boosting Efficiency and Cost Savings
Collaboration between tourism and economic development organizations isn't just about creating a stronger promotional force; it also introduces significant efficiency and cost-saving opportunities. Shared marketing initiatives, like promotional videos and combined digital platforms, can reduce redundant efforts and expenditures, allowing both organizations to reach a wider audience with a consolidated budget.
Creating a Shared Narrative
By working together, you can craft a consistent and compelling narrative about your community. A narrative that not only attracts visitors but also appeals to businesses and job seekers, showcasing your city as not only a great place to visit, but also an ideal place to live and work.
The Golden Opportunity
At Golden Shovel, we believe in the power of unity and collaboration. We are committed to fostering partnerships that bring about sustainable growth and prosperity for the communities we work with. We invite you to join us in this endeavor, to pool our resources, knowledge, and passion to create a vibrant, thriving community.
