La Grande Economic Development Launches New Website Built With Site Selectors In Mind
12 Jan 2022
News, Press Release, Recent Work
Website to Reach and Engage Site Selectors and Business Owners Looking to Relocate and Grow
LA GRANDE, OR -- La Grande Economic Development recently launched a newly designed website, in collaboration with Oregon Trail Electric Cooperative, and created by Golden Shovel Agency, to further strengthen its online presence and economic growth for the region. The website is designed with the site selector in mind. It also includes the ability for users to easily find key data and build their own custom reports based on the information most relevant to them.
“Our primary goal was to have a platform designed for site selectors,” says Timothy Bishop, Economic Development Director at the City of La Grande. “We focused a lot on search engine optimization (SEO) so that site selectors could find us more easily in search and we integrated Lead Forensics software to track engagement and follow up with leads in an efficient and effective way.” The integration of third-party software provides the La Grande team the opportunity to be more responsive and proactive in identifying and engaging with leads as they interact with the site.
In addition to showcasing available properties, the website also allows La Grande Economic Development to promote all of the community's economic development resources, incentives, business support services, and key partners in one, easy-to-navigate platform.
This newly developed website will greatly improve the marketing efforts of La Grande Economic Development. The new website, combined with Golden Shovel Agency’s ongoing support (GateKeeper services) will improve La Grande’s visibility among businesses looking to grow and expand their business. The GateKeeper service will also help ensure that the site remains fresh with current industry-relevant information.
“It has been an honor to work with the team at La Grande Economic Development,” said Aaron Brossoit, CEO of Golden Shovel Agency. “The new website site will continue to be a great asset for companies and potential partners to understand opportunities in the area, as well as demonstrate their economic growth potential.”
You can view the newly redesigned website at https://www.lagrandeed.com.
LA GRANDE ECONOMIC DEVELOPMENT supports the economic growth of La Grande by assisting new and local businesses, collaborating with partners and stakeholders, and promoting ongoing development. The Urban Renewal Agency oversees economic development within the District. The Community & Economic Development Department provides the citizens of La Grande order, safety, and vitality by facilitating, managing, and supporting customer-driven development projects, offering excellent service and value. Learn more here.
GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities they’ll thrive in. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies. Learn more here.