Giddings Economic Development Corporation Launches Newly Designed Website
8 Jul 2021
News, Recent Work, Press Release
GIDDINGS, TX -- Giddings Economic Development Corporation (GEDC) recently launched a newly designed website, created by Golden Shovel Agency. The new site is interactive and provides relevant data in an easy-to-locate, intuitive platform for three primary audiences: site selectors, local existing businesses/business owners, and individuals seeking to launch a new business.
Some of the most important parts of the website design project were incorporating different tools to assist those different audiences. For example, by incorporating GIS Planning data, the GEDC team no longer has to manually research and upload data, and site selectors can easily create reports, compare/contrast the Giddings community with others, and see the region’s growth over time. “Golden Shovel filled the qualitative gap by developing a place-based narrative that helped generate positive feelings about the city to assist with business attraction and recruitment,” said Tonya Britton, Executive Director at GEDC. “This qualitative information helped fill in where the data fell short.”
The website also serves as a tool that the GEDC can use to inform the public about existing projects, especially high-growth areas and incoming businesses. Local businesses seeking to recruit new employees or expand their own businesses benefit from that same quantitative data and qualitative narrative.
In addition, another large part of the GEDC services is working with entrepreneurs and new business owners seeking to launch a business. To streamline the process, the team incorporated a Business Investment Assistant tool by LocalIntel into the website that provides everything an entrepreneur might need.
GEDC collaborated with Golden Shovel Agency for its website design project. The national economic development communications firm is recognized for its award-winning design and expertise in business and workforce attraction. “Our experience with Golden Shovel has been fantastic,” said Tonya. “The writers understand our mission and are familiar with the economic development industry. They are able to use the correct terminology in a way that appeals to both local business and global site selectors.”
“It was a pleasure for the Golden Shovel team to work with Giddings Economic Development Corporation on this project. The customized economic development portal we created together conveys essential information for all their audiences and illustrates the region’s many assets and advantages, said Aaron Brossoit, CEO of Golden Shovel Agency. “We look forward to seeing all the great things that come with this new resource.”
GIDDINGS ECONOMIC DEVELOPMENT CORPORATION is focused on growing the economy and creating jobs in Giddings, Texas. We are aggressively pro-business with a proven track record. The Giddings Economic Development Corporation serves the local business community and those seeking to expand or locate into the area. Learn more here.
GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency. Whether the goal is to attract and support great businesses or great talent, we are your specialists in the industry. We’ve helped hundreds of communities across the globe to shape and tell their stories in order to strengthen the vitality of their regional economies. Learn more here.