Case Studies

Project Description

Known for its coastal charm and shipbuilding history, Groton is a multi-faceted community with something for everyone. Home to a vibrant business environment, Groton is committed to maintaining its enviable quality of life while enhancing its status as the center of commerce and industry in the region.

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The creation of the Groton Economic Development website was a priority recommendation from the recently-completed Market Analysis. The website will serve as the platform for communicating business assistance resources as well as for our ongoing marketing efforts. As stated in the 2016 Groton Market Analysis, “Economic developers need an online portal where they can prominently display important information about available properties, incentives, business climate, workforce, quality of life, and other key indicators site selectors and business leaders use to make locational decisions.”

Our designers and copywriters worked closely with the Groton staff to ensure the strategic marketing goals were met and the website was a visually stunning representation of Groton. The site was launched in under 4 months with a comprehensive marketing blitz announcing the launch and the ongoing economic development efforts of Groton.

“Golden Shovel was selected because of their demonstrated expertise in designing websites offering functionality that specifically addresses the unique needs of economic development. The visually-rich style and web layout that Golden Shovel designed for us helps us to effectively tell the story of the quality of place that we enjoy in Groton.”

-Sam Eisenbeiser, Groton Economic Development Specialist

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Categories: Website

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