Maximizing Marketing with a Coordinated Digital Brand and Communication Strategy
The communities of Montgomery County, IA planned to launch a series of aggressive downtown development initiatives and needed a cohesive digital marketing strategy to bring all the initiatives together. The centralized strategy needed to reach multiple stakeholders and amplify the agreed upon messaging and brand so all the communities could be part of the of the marketing effort.
A marketing strategy, brand and design process was initiated encapsulating the Montgomery County goals and initiatives and engaging the stakeholders. An agreed upon design brief was created and used as a digital marketing blueprint to execute the online communications strategy.
Using the the created marketing blueprint a coordinated effort was used for launching downtown development initiatives, working to establish gap funding to spur housing, industrial and business development and pairing with local school districts to expand workforce training and improve workforce and business attraction.
The communication portal and content strategy were launched in conjunction with the community economic development strategies. Shawnna Silvius was able to raise awareness in the communities about the development initiatives and to amplify community development efforts.
Executive director, Shawnna Silvius is committed to raising the awareness of Montgomery County, IA and to expanding economic development and growth of the region.
"Growing our county's population and reversing our vast downward trend is absolutely critical for our future. Getting ourselves out in front of the world online is key to helping us begin to revert that trend and to reach more people and entice them to come to Montgomery County."
Visitors Can Take a Virtual Reality Tour to Explore Rural Oregon With 360-Degree Video
Despite travel concerns due to the COVID-19 public health crisis, it’s possible to visit Union County Oregon right now through a new 360-degree video released by Oregon Trail Electric Cooperative (OTEC). Thi...
Oregon Trail Electric Cooperative Launches 360-Degree Video Tour Produced by Golden Shovel Agency
If you were going to travel to every corner of Harney County, Oregon - the 9th biggest county of the United States - your journey could take several days, but now you ca...
PlaceVR Technology Makes Agricultural Safety Training Memorable and Easy to Deliver for Oregon Trail Electric Cooperative
Golden Shovel Produces 360-Degree Video to Teach Ag Workers About the Hazards of Working Near Power Poles and Lines
Oregon Trail Electric Cooperative has released a new training video that aim...
City of Shoreview Releases Newly Redesigned Website
SHOREVIEW, MN-- On March 6th, the city of Shoreview launched a cutting-edge website and new branding initiative - ‘Think Shoreview’ that showcases business opportunities and the advantages of locating in this vibrant community. The customized online portal will serv...
By 24-7 Press Release
“Driving Dickinson County” is the attraction plan initiated by the Dickinson County Economic Development Corporation to promote the region to prospective businesses and workers. Visit https://www.dkedc.com/ to access the newly launched site.
Executive Director of Dickinson County Economic Development Corp., Chuck Scott, believe...
By 24-7 Press Release
Benton, KY – Kentucky Lake Economic Development just launched a comprehensive website to elevate its online presence and showcase Marshall County, Kentucky’s abundant opportunities and business advantages. This will serve as an important asset for site selectors and investors.
"We are extremely excite...
360-Degree Video and Virtual Reality Enables Economic Recovery Strategy for Small Businesses
The Future doesn’t seem so bleak for Agritourism destinations in Northeastern Oregon thanks to a new 360-degree video produced by Golden Shovel Agency. The video, created in collaboration with Oregon Trail Electric Cooperative an...
HOLDREGE, NE -- Phelps County Development Corporation (PCDC) recently launched a redesigned website to further strengthen its online presence and economic growth by integrating its new branding. The newly redesigned website includes better organization of content with easier access, a fresh and more contemporary appearance...