The Retail Recruitment Playbook: Game-Changing Strategies for Cities

The retail world has undergone significant changes in the past five years, raising the question: how does this affect our communities? In this session, we'll explore the impact of retail, both nationally and locally, and its crucial role in the local economy. You'll gain an understanding of current national trends shaping the retail industry and receive valuable insights for communities looking to attract and retain retailers. We'll also delve into the distinctions between large national stores and local businesses, providing a nuanced playbook with practical guidance for supporting downtown areas and small business owners. Join us to unlock the potential of retail and acquire actionable steps for implementing effective retail recruitment in your community.