Lead Tracking

Lead Generation


Lead Tracking


We have partnered with Lead Forensics to bring a cutting-edge lead generation tool to economic development websites. Today’s economic developers need to build relationships, and this lead tracking tool gives economic developers the ability to convert anonymous website visitors into tangible companies and leads. By incorporating Lead Forensics into marketing strategies, economic developers are able to launch a marketing campaign that attracts visitors AND identifies those visitors so a relationship can be forged. It is the perfect win-win for economic developers brought to you through a Golden Shovel partnership.




Inbound MarketingHubspot Logo


HubSpot’s marketing software has everything you need to run successful inbound marketing campaigns that make people interested in learning more about your community.  It’s all your marketing tools - all in one place.  These tools include lead analytics, contact management and insights, email marketing, calls to action, and more. These tools help nurture new leads that have shown interest in your regions, keeping them engaged with opportunities to learn more about your location based on their interests.




Trade Show/Conference Lead Generation


Golden Shovel partners with Research Consultants International (RCI) to provide trade show lead generation services.  RCI’s Meeting & Matchmaking services aim to put you in front of executive decision makers of growing companies that are considering or planning to expand their operations in your region. A strong relationship is the first and often most crucial part of securing investment wins. Research Consultants International helps initiate these relationships on your behalf by leveraging its C-level contacts, vast internal database and extensive experience researching key industries, regions, trade shows and conferences around the world.


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