GateKeeper Service

Communications Management

The Golden Shovel GateKeeper service is an all-access pass to a team of professional marketers, designers, content writers, and strategiest. Working with clients on a monthly basis, the GateKeeper understands your strategic goals and objectives intimately. They become a trusted part of your team and can pull in additional resources as necessary. Your GateKeeper will pull it all together, serving as your personal account and project manager to ensure that your communication and marketing needs are met on a monthly basis.

We can tell your story in a powerful way. By helping with messaging, our team can identify what is most important to your organization and community. Content also impacts SEO results and website traffic, making it critical that your content aligns with your organization's identity, goals, and initiatives.

Content Strategy & Communications Plan

Successful communication begins with clear goals. Golden Shovel will assist in identifying key goals for your organization and create strategies for meeting them. The plan will set direction for the creation of original articles and curating current news sources.

  • Annual Strategy Meeting
  • Target Audience Analysis
  • Organization Analysis
  • Web Presence Analysis
  • Content Strategy and Communication Plan Development
  • Quarterly Progress Reports

Content Creation and Publishing

Using the goals and strategies identified in the communications plan, Golden Shovel copywriters create original articles to be posted weekly. These articles complement current and national news sources. We then assist in the scheduling and publishing of approved content to the website and social media channels.

  • Weekly Content Created
  • Content Scheduling and Publishing
  • Monthly Content Recommendations
  • Monthly GateKeeper Meetings
  • Exclusive Site Selection Magazine Articles

Ongoing Training & Support

Our GateKeeper service provides ongoing support and training for websites and social media assets. Monthly GateKeeper meetings are available for live training, content curation, and consultation. Our online support portal provides quick communication throughout the month and includes training videos and frequently asked questions—and we are just a phone call away.

  • Monthly GateKeeper Meetings
  • Website and Social Support and Training
  • Setup/Update Social Media Assets
  • Quarterly Report Review
  • Support Portal
  • Phone and Email Support
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