Content and Strategy

Content & Strategy

We create the stories that define your community. Your community is more than a destination on a map. It’s your home—the place where you are working to create jobs and grow the economy so that families can thrive.

With a focus on the future, you are your community’s champion—its hero. Our content team is here to tell your story, and the story of what makes your community and the people who live there special.

 

 

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Content and Strategy Services

Our Content & Strategy services are focused on identifying the unique story of your region, along with attributes, opportunities, programs, and other unique features. We then tie that story to the strategic goals of your organization.

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Content Strategy & Communications Plan

Identifies the core strategies for the coming year and breaks them down into goals and communication points. Examples include a focus on recruiting young residents who have left, or advancing a key job training program. The strategy is then tied to specific communications that are pushed out through the news feed and social media.

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Content Creation & Publishing

Creates content for various media (local, regional, trade, and other traditional media; web news feed; LinkedIn; Facebook; Twitter; etc.) to persistently push strategy and messaging in a way that engages readers.

 

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