Economic Development Marketing and Attraction Course

Businesses looking to relocate or expand need accurate, up-to-date, and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will learn how to craft their community’s message and explore various communication mediums, including how to best utilize social media and web technologies as an economic development marketing tool. Case studies and sample plans will highlight the dos and don’ts of economic development marketing and attraction.