Audrey Anderson Earns Certified Digital Marketing Professional (CDMP) and Certified Professional Marketer (CPM) Designation
26 Apr 2022
News, Press Release
LITTLE FALLS, MN – Audrey Anderson, Director of Marketing and Communication at Golden Shovel Agency has earned the Certified Digital Marketing Professional (CDMP) and Certified Professional Marketer (CPM) dual certifications from the Digital Marketing Institute and the American Marketing Association. She joins an international community of professionals who have demonstrated a higher understanding of key digital marketing skills.
The CDMP and CPM designations acknowledge marketing professionals who have experience and proficiency in understanding digital marketing. It is built on globally applicable standards of practice, knowledge, and trends to differentiate professionals who have taken the steps necessary to become certified.
This dual-certification program covers the key areas required to become a skilled digital marketer in any industry and sector. By completing the program, certified members develop the practical, hands-on skills required to implement successful multi-channel digital campaigns. As a CDMP and CPM certified marketer, Anderson has completed the coursework to develop actionable digital marketing strategies and has demonstrated the know-how to help drive success for Golden Shovel’s clients.
Successfully certified members:
- Understand the key concepts of digital, how it has changed customer behavior, and the implications for the member’s role and their wider business.
- Achieve business goals by understanding how to devise, implement, and measure digital campaigns that engage and convert.
- Understand the importance of digital channels and strategies and how to use SEO online and offline, paid search, content, advertising, and email to drive customer engagement.
To receive her CDMP and CPM certifications, Anderson completed the 30-hour course content and 3-hour exam. The exam includes 185 questions in subject areas such as an introduction to digital marketing; content marketing; social media marketing; SEO; PPC with Google Ads; YouTube and display advertising; email marketing; website optimization; analytics with Google Analytics; and digital marketing strategy.
“Audrey continues to demonstrate her commitment to providing the best practices in marketing for Golden Shovel clients. This certification elevates her professional development and gives all of our clients another advantage for economic development marketing,” says Ron Kresha, COO/CFO of Golden Shovel Agency.
For more information about Audrey Anderson’s CDMP and CPM dual-certification, visit https://certs.digitalmarketinginstitute.com/df733756-b5c7-4d98-b1a7-84dca96f8305#gs.xzlq8y
GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency. Whether the goal is to attract and support great businesses or great talent, we are your specialists in the industry. We’ve helped hundreds of communities across North America to shape and tell their stories in order to strengthen the vitality of their regional economies.
DIGITAL MARKETING INSTITUTE: As the global standard in digital marketing professional learning and certification, DMI develops leading students in the most exciting game in the world. Founded in Ireland, DMI has offices in the U.S. and Australia, 55,000 alumni, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence, and industry know-how to stay relevant and make an impact in an always-evolving digital world.
AMERICAN MARKETING ASSOCIATION: As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM professional certification, premiere academic journals, and industry-leading training events and conferences.