McMinn County Economic Development Authority Launches Website that Helps them Stand Out
22 Feb 2022
News, Press Release, Recent Work
Website Engages Site Selectors and Community Members
ATHENS, TN -- McMinn County Economic Development Authority recently launched a newly designed website, created by Golden Shovel Agency, to further strengthen its online presence and economic growth for the region. The website is user-friendly, includes more infographics, and presents all the data that web visitors could be looking for.
“Our main goal was to create a more cohesive website,” said Lindsey Ferguson, Executive Director at McMinn County Economic Development Authority. “We are working to create brand awareness and I feel like this website helps capture the brand aesthetically while still providing useful data. We wanted to cut down on the text-only portion of our website and liven it up with some infographics that draw your attention. And our new site does just that.”
The website effectively speaks to site selectors. The McMinn team was conscious in the design of the website to include a “Site Selection” tab. Previously, the information was spread across multiple pages. Now, it is a one-stop shop and anyone interested in the community can easily access the needed information without jumping from page to page looking for it.
In addition to the target site selection efforts, McMinn County Economic Development also wanted the website to stand out and be different. In the past, it shared the same layout as other communities, so it was hard to set themselves apart. Now, the organization is changing that.
“We enjoy working with the team at McMinn County Economic Development'' said Aaron Brossoit, CEO of Golden Shovel Agency. “We look forward to the continued success of their organization, especially through marketing efforts like this new website.”
You can view the newly designed website at https://www.makeitinmcminn.org
MCMINN COUNTY ECONOMIC DEVELOPMENT AUTHORITY is a resource to help businesses evaluate and plan for a successful location or expansion in McMinn County, TN. Its mission is to facilitate the creation and retention of quality jobs for the citizens of McMinn County and to increase capital investment in McMinn County through a targeted marketing plan and regional partnership programs. Learn more here.
GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities they’ll thrive in. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies. Learn more here.
About the Author
Director of Marketing & Communications
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Audrey Anderson is the Director of Marketing & Communications for Golden Shovel Agency. Audrey is responsible for the company's marketing efforts including managing the social media profiles, sending the bi-weekly newsletter "Economic Developer's EDGE," writing press releases, managing digital ads, and publishing content in line with a marketing strategy.