Attract Those Remote Workers
2 Nov 2020
Did you know??
Even before the COVID-19 pandemic, 43% of the workforce worked from home at least some of the time according to Gallup data. With the pandemic, that percentage increased and many people have switched to completely remote work.
With the switch, many found a certain freedom.
In April 2020, people in the U.S. relocated at twice the rate they did one year ago. And that higher rate of moves continued through May, reported The Wall Street Journal.
Remote workers are looking to relocate from more populated and price-y metros to smaller towns where they can more easily social distance, get more bang for their buck, and improve their general quality of life.
Many of your communities check these boxes. Let those remote workers know that they can live the dream in your community. Paint a picture of them purchasing a house. Letting their kids ride bikes to school. Spending time at a park together.
Then give them all the numbers. How low are your home prices compared to metropolitan areas?
In addition to cheaper housing, show off your education system. Having a high quality of education and offering students opportunities to grow through unique programs could be the difference between your community and another.
By now, you better know that to attract remote workers, you need broadband. If you already have citywide broadband - great! Show it off! If not, we know the next thing that should be on your to-do list.
In Jacksonville, Illinois, free Wi-Fi was installed along Main Street. Since March of 2020, over 20,000 logins have been recorded, averaging over 100 people daily. This is nearly 50% more prior to the pandemic.
Still questioning if getting broadband is the right decision?
After all these boxes are checked, let’s move on to other amenities. Where will newcomers get their groceries? How far away is the nearest airport? Is there a doctor's office and a dentist in your town? What can they do for fun?
Finally, showcase the spirit of your community. What are the town’s values? Maybe you have really awesome volunteer groups. Or maybe your community frequently hosts events. If you’ve got it, flaunt it!
Be the community that every remote worker wants to be in.
If you’re struggling to market and promote your community, our team at Golden Shovel Agency can help. Economic development communications is what we do!
Just schedule a free consultation with us to discuss your needs and what we can do to help.