Palestine Launches New Economic Development Website & Wins Award
13 Dec 2019
Palestine, Texas - There is a lot of opportunity in Palestine, Texas, but not enough site selectors, executives and families are aware of the community. That’s the problem Palestine Economic Development Corporation sought to address through the development and launch of a new interactive website.
“Palestine is a wonderful and beautiful place to live,” said Gayle Cooper, former Executive Director of Palestine Economic Development. “We are strategically located, have access to major transportation routes and available real estate. We just needed a better way to tell our story, while making it easier for site selectors to gather information on our community.”
For the project, Palestine Economic Development retained Golden Shovel Agency - an economic development communication’s firm who specializes in building economic development websites and creating marketing strategies.
Golden Shovel Agency worked closely with Palestine Economic Development to identify key messaging points and the top priorities for the site. This included the integration of easy-to-use property search tools, readily available demographic information and workforce data, community comparison tools, access to incentives and resources, and workforce attraction features focused on the city’s quality of life.
Another important feature of the website was the prominence of a regional map on the homepage to highlight Palestine’s proximity to the major cities of Dallas, Fort Worth, Austin, Houston, and Shreveport.
The site has several interactive features that make it a functional tool, in addition to a marketing one. For example, GIS Planning has been integrated into the site to provide comprehensive details on available properties, demographics, labor force, and transportation access. These tools can be used by site selectors and businesses considering Palestine for their next location.
“Our team is pleased to collaborate on this project and wishes to congratulate Palestine on receiving an IEDC award,” said John Marshall, President of Golden Shovel Agency. “The community of Palestine is well-served with this new website and marketing strategy.”
The Palestine Economic Development Corporation was recognized by the International Economic Development Council (IEDC) during their 2019 Annual Meeting in Indianapolis on October 14th. Palestine EDC received an IEDC Excellence in Economic Development Award for the EDC’s website, in particular, for the online tools that allow site selectors and business executives to easily search for properties, obtain demographic data and gather the information necessary to evaluate the benefits of locating in Palestine, Texas.
“We are proud of our much improved and informative website, and the national recognition it has brought to our community,” said Terry Johnson, who accepted the award on behalf of Palestine EDC.
To view Palestine’s website and to experience these integrative tools, visit http://www.palestinetexas.net.
About Palestine Economic Development Corporation
Palestine Economic Development Corporation is a Type B Texas economic development corporation established under the Development Corporation Act of 1979. Currently our division is funded by ¼ cent sales tax revenue. Our primary mission is to provide the City of Palestine with the jobs and commerce to support a successful career and lifestyle. Our department, within the city of Palestine, oversees economic development, tourism, Historic Main Street, downtown commercial district, and Farmer’s Market. The PEDC Board, established by state law and appointed by the Mayor and City Council, provides governance and policy direction for the economic development of Palestine, Texas.