One East Kentucky Highlights Why Eastern KY is Best for Business Using a Redesigned Website
15 Oct 2019
Paintsville, Kentucky - Successful regional economic development requires vision, collaboration and decisive leadership. One East Kentucky has all three. The exclusive mission of One East Kentucky is to create jobs by recruiting industry and investment to Eastern Kentucky through the implementation of annual economic development strategies. These strategies often involve a strategic digital marketing component. One East Kentucky redesigned their website to be aligned with those strategies.
As a 9-county regional organization and partnership of private businesses, communities and chambers of commerce, the objective of One East Kentucky’s website redesign was to improve how regional information was presented, and to make it easier to understand the benefits of investing in Eastern Kentucky. The organization is engaged in a significant amount of outbound business attraction activities. Being able to refer site selectors and executives to one comprehensive economic development website is essential for supporting those activities.
“As an organization, we represent Eastern Kentucky throughout the United States and the world. We regularly hold meetings with national and international corporations who are searching for their next location. Our job is to demonstrate why the One East Kentucky region is the right place to do business,” said Chuck Sexton, President & CEO of One East Kentucky. “Our website helps us to tell that story.”
Golden Shovel Agency redesigned the organization’s website to include eye-catching graphics, maps, tools and resources necessary for the promotion of economic development.
Dynamic interactive buttons providing quick access to information on the cost of doing business in Eastern Kentucky, the regions laborshed and workforce assets, accessibility and transportation, and the region’s available properties. Key data points are easy to find on the homepage as well, with many of them displayed in a rotating graphic display.
A large map highlights Eastern Kentucky’s proximity to much of the United States, in addition to where the 9 counties are located within the state was featured on the homepage.
Recent news is prominently featured on the website as well. This provides high visibility for the many exciting announcements coming out of the region - announcements like the funding of Pinnacle Park and Dajcor’s move to Hazard. As more businesses choose to grow or move to the region, One East Kentucky will feature their announcements within the website’s news section and on the homepage of the site.
The redesigned website also highlights the target industries that are thriving within Eastern Kentucky. These include aerospace and automotive.
To experience the updated website, visit http://www.oneeastky.com.
About One East Kentucky
One East Kentucky is a 501(c)3 non-profit, privately funded regional economic development organization. The nine county area includes: Floyd, Knott, Johnson, Lawrence, Letcher, Magoffin, Martin, Perry and Pike. We are governed by a 13-member board of directors elected by investors of the organization. Learn more about our board and investors by clicking here.
One East Kentucky champions the economy, markets the region for attraction of new companies, and advocates for economic development on a collective, regional level. The organization began as a partnership of five chambers of commerce – Hazard/Perry County Chamber of Commerce, Floyd County Chamber of Commerce, Letcher County Chamber of Commerce, Paintsville/Johnson County Chamber of Commerce and Southeast Kentucky Chamber of Commerce. Eventually, this lead to the creation of a private organization funded by the private businesses and partners in these nine counties.
These partners recognized the opportunity to better serve prospective businesses through regional service programs and marketing. Through One East Kentucky, we are proud to coordinate efforts for a greater impact on the economic growth of our region. One East Kentucky works closely with the Kentucky Cabinet for Economic Development, Shaping Our Appalachian Region (SOAR), Southeast Kentucky Economic Development, AEP Kentucky Power and many other organizations to secure new projects for our communities. SOAR's Industrial Development strategy is answered through the implementation of programs at One East Kentucky for our nine counties.