Becoming a Trusted Advisor - Going Beyond Data to Win the Site Selection Process
November 09, 2021•2:00 PM - 3:30 PM
Time: 2:00 PM - 3:30 PM
Marketing is all about digital now. This has transformed investment attraction and the investor journey dramatically. In this new world, EDOs have less time to build and nurture relationships. Yet, the ability to become a trusted advisor is still the one factor that will have the greatest impact on your success in closing deals. So how do EDOs build trust in a digital world? During this interactive breakout session, we’ll discuss how to achieve “Trusted Advisor” status by gaining a deep understanding of the 3 pillars of building trust: Engagement, Reciprocity, and Social Capital. We’ll explore the key steps to laying the groundwork for your digital transformation, along with ways to adapt your strategy for today’s site selection process.