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What Does an Economic Development Website Cost With Editable Features?

17 February 2020

What Does an Economic Development Website Cost with Editable Features?

“What does an economic development website cost with editable features?” is the first question many economic development organizations ask. The easiest way to answer this question is by reviewing how costs vary depending on what website features are included and the level of quality an organization opts for.

The major reason you need to be able to edit your website

The competition for placement in the top seats on search engines is heavy, and only those who make an effort to improve the quality of their website will receive increased traffic and SEO visibility. If your economic development website has not been updated or improved recently, you are missing out on a large portion of internet visitors and site selectors that could greatly increase revenue for your community.

A website needs to be completely editable in order to best serve the needs of the economic development organization. Three-quarters of economic development organizations update their sites daily, weekly or multiple times per week, and for a good reason:

Updated websites see a daily average of unique monthly visitors, upwards of 8,600.

Those who do not update their websites as regularly see an average of only 1,097 unique monthly visitors. That is nearly a 7,000 person difference. Adding new content and keeping an economic development website up to date is absolutely vital to attracting new visitors.

Key features that make up a high-quality economic development website

When it comes to answering the question, “What does an economic development website cost?” the features that go into making the website shine should be accounted for. As previously mentioned, the website needs to be completely editable so that consistent updating to attract traffic is simple and not time-consuming.

An economic development website also needs to have these qualities:

  • Mobile-friendly with a responsive design
  • User-friendly interface
  • Social media integration
  • Search engine optimization (SEO)
  • Google keyword search
  • Training support
  • Quarterly website maintenance
  • Google analytics integration

These features make an economic development website bulletproof.

Mobile and user-friendly design attracts users and encourages them to spend more time on the website. Social media integration brings viewers from all social media platforms and directs users to an organization’s social media presence. SEO drives traffic and gets the website on that coveted keyword search playing field. Training support and website maintenance ensure the website is always functioning seamlessly. Google analytics allows websites to measure advertising ROI and track video and social networking sites.

“What does an economic development website cost with editable features?”

The costs involved in including these features on your organization’s website can be reviewed in detail by clicking here

Golden Shovel Agency includes ongoing website management in our contracts, making it even easier to edit and update an economic development website. To book a consultation, click here.

Funding options for creating a new website

When weighing the cost of a new economic development website against the increase in revenue it will bring, you will be surprised to learn how cost-effective a project like this really is. Every organization’s financial situation is different, however, which is why it is always helpful to check into funding options.

The U.S. Economic Development Administration (EDA) is the first place an economic development organization should check for assistance. The EDA purposes to make the financial load on regional economic development organizations a little lighter through grants and forms of technical assistance.

The National Community Development Services (NCDS) is another important resource to look into. The NCDS marketing campaign opportunities are numerous and can provide financial assistance to economic development organizations. NCDS can also offer guidance on creating a more sustainable funding framework for future projects. 

Click here for an economic development website consultation that can provide you with more insight into the costs involved.

Read more about the cost of economic development websites here:

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