Monday, August 19, 2019
By Ron Kresha, Golden Shovel's COO/CFO
Publishing regular content for your community yields the best results to build awareness. So why aren’t you publishing more valuable content?
Content marketing costs 62% less than other marketing and produces 3 times as much traffic. Yet, most organizations ignore content marketing. Every day, workers, site selectors and entrepreneurs search for communities that have a compelling narrative with potential for growth. Your content strategy should feed their insatiable appetite for information.
Economic developers know the power of content marketing. Stories are posted when businesses expand or new companies come to town. But only posting major events, give...
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