Golden Shovel Keeps You Informed

New Website Easier to Use for Site Selectors and Those Looking to Relocate KANSAS CITY, KS -- Wyandotte Economic Development Council recently launched a newly designed website, created by Golden Shovel Agency, to further strengthen its online presence and foster economic growth. The website is user-friendly (both on the admin- an...Continue Reading

This article originally appeared on and was written for Greater Gallup Economic Development Corporation, by Golden Shovel Agency. Escalante H2 Power (eH2Power) is working to make the Tri-State Generation & Transmission Association’s (TGTA) retired Escalante Generating Station in Prewitt, New Mexico, the first coal-fired power plant in the world to b...Continue Reading

Strategies for Funding Housing Development in Your Community Community leaders are often at a loss for how to fund housing development. For example, a developer may be interested but unable to fund the entire project and need assistance. Unless the project is affordable and qualifies for HUD financing, there may b...Continue Reading

New Website Creates More Visibility of Dominica as an Investment Destination DOMINICA -- Invest Dominica Authority (IDA) recently launched a newly designed website, created by Golden Shovel Agency, to further strengthen its online presence and foster economic growth. The website has easy access to all menus and information, along with bein...Continue Reading

Multi-Channel Lead Generation Your website isn’t a silo operating on its own. Economic developers must utilize multiple channels to maximize their prospecting. In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for visitors t...Continue Reading

This article originally appeared on and was written for Greater Fremont Development Council, by Golden Shovel Agency. The City of Fremont is updating its Comprehensive Plan, a major undertaking that will guide future growth and development in Fremont for the next 20 to 25 years. The new plan will include update...Continue Reading

LITTLE FALLS, MN – Audrey Anderson, Director of Marketing and Communication at Golden Shovel Agency has earned the Certified Digital Marketing Professional (CDMP) and Certified Professional Marketer (CPM) dual certifications from the Digital Marketing Institute and the American Marketing Association. She joins an international community of professionals who have demonstrate...Continue Reading

Best Practices for Developing Housing in Rural Communities Housing continues to be a challenge in many rural communities. Attracting workforce housing development requires intention and a bit of creativity. We have looked across the country to find communities that are using unique strategies to develop workforce housing and are sharing thes...Continue Reading

Optimized Lead Generation Forms Forms are an essential tool for leveraging the power of a landing page. Without them, there is no way to convert a visitor into a lead. Forms come in handy when it’s time for people to sign up, subscribe, or download an offer. The following tips will cove...Continue Reading

Commissioning a housing study is an economic development best practice that can ultimately lead to growth. Individual communities and regions are commissioning them to determine the total demand, the type of housing that’s needed, and the ideal price point for the market. Once complete, a housing study is the bes...Continue Reading

This article originally appeared and was written for JACKSONVILLE REGIONAL ECONOMIC DEVELOPMENT CORPORATION, by Golden Shovel Agency. Starting immediately, and continuing through an 8-week rolling application window, Illinois business owners can apply to the $250 million Back to Business (B2B) grant program aimed to deploy funds to those hit hardest b...Continue Reading

Landing Pages That Convert Landing pages are one of the most important elements of lead generation. The use of landing pages enables organizations to direct website visitors to targeted pages and capture leads at a much higher rate. Here are some statistics worth noting: Addressing buyer concerns on landing pages increases conversion...Continue Reading

Remote worker attraction should be part of every EDO’s strategy given how workforce attraction has become critical for economic growth. As businesses have expanded in recent years, so has the need for talent. Whether looking for welders, programmers, manufacturing workers, or office staff, businesses of all sizes have begun t...Continue Reading

How to Write Calls to Action (CTAs) That Lead to Results Calls to action (CTAs) are the secret sauce to driving people to your community. If your CTAs aren’t effective at capturing people’s attention and persuading them to click, then it makes your offer useless. CTAs can be used on product pages...Continue Reading

This article originally appeared on and was written for Junction City Gearty County, by Golden Shovel Agency. In Junction City, Kansas, entrepreneurs are an important aspect of our thriving economy. They help spur growth by taking risks on innovative ideas. Through their hard work and dedication, industries are dramatically moved forward...Continue Reading

This article originally appeared on and was written for Westwood Magnolia Parkway Improvement District, by Golden Shovel Agency. Westwood Magnolia Improvement District (WMPID) will embark on a $48,500 stormwater management cleanup project in the new year that will address clearing drainage channels and detention ponds. This project falls in line wit...Continue Reading

The Great Resignation has negatively impacted businesses throughout the United States and the world. As CBS reported, in October 4.2 million Americans left their positions for other job opportunities.  Luke Pardue, Chief Economist of Gusto, told CBS “We serve 200,000 businesses across the country and can use their payroll data t...Continue Reading