Recent Work

Recent Work

We’ve been busy! Learn more about our recent project launches and exciting upcoming projects. To learn more about specific projects please check out our Featured Work.

National Economic Development Week 2018

Tuesday, May 08, 2018

The Golden Shovel Agency Team is excited to celebrate National Economic Development Week, May 7th through May 11, 2018. This is a fantastic way to increase awareness to the hard-working economic developers across the United States and especially to our clients who are committed to increasing awareness to their communities. Thank you for building our communities and helping the next generation succeed. Economic development, by definition, has the goal of improving the well-being and quality of life for any state, region or community by expanding the businesses, expanding the workforce and growing incomes so the tax base can be expanded. In...
Golden Shovel Agency partners with Kentucky Association for Economic Development

Monday, April 30, 2018

By 24-7 Press Release LITTLE FALLS, MN, April 30, 2018 /24-7PressRelease/ --Promoting your community’s economic development narrative has never been so important. Social media and virtual reality video advancements give economic developers an astounding arsenal of communication tools. Aaron Brossoit, CEO of Golden Shovel Agency, announced earlier this month the new partnership with Kentucky Association for Economic Development (KAED) and Golden Shovel. The partnership hopes to bring more services to the communities in Kentucky including communication and marketing; while also working with KAED to craft success stories for the members of the association. Best practices in communication and marketing  will be highlighted by...
Addressing The Child Care Shortage: Lee Container offers unique employee benefit

Tuesday, April 10, 2018

A Centerville company is gaining statewide attention for a proactive new benefit it’s offering to employees. Iowa Governor Kim Reynolds was on hand for an October 31 ribbon-cutting ceremony for the new daycare facility in Centerville that will largely serve children of Lee Container employees. While chatting with Lee Container President Robert Varnedoe at a governor’s deer hunt a few years ago, Gov. Reynolds gave early encouragement for his idea to open a day care in Centerville. At the ribbon cutting, she praised Lee Container’s efforts and the impact such actions can have on overall economic growth. “We want to acknowledge how...
Advanced SEO for Economic Developers: A Look Behind the Curtain

Monday, April 09, 2018

By 24-7 Press Release LITTLE FALLS, MN, April 09, 2018 /24-7PressRelease/ -- Advanced SEO involves a complex process that begins with a content strategy. Ultimately, the goal of search engine optimization (SEO) is for a website to pull up at the top of an organic search. With so many websites available, Google spiders have to crawl websites to determine what they are about and then to determine if a site is authoritative/valuable or not. This allows them to make an instant determination as to which site is going to be provide someone with the information they are search for. So, what matters...
Montgomery County Development Corporation Launches Marketing Initiative

Friday, March 23, 2018

By 24-7 Press Release Red Oak, IA - Executive director, Shawnna Silvius is committed to raising the awareness of Montgomery County, IA and to expanding economic development and growth of the region. The communities of Montgomery County have already begun launching downtown development initiatives, working to establish gap funding to spur housing, industrial and business development and pairing with local school districts to expand workforce training and improve workforce and business attraction. To ensure the success of the new economic development programs, the Montgomery County Development Corporation Board of Directors partnered with the national communications firm, Golden Shovel Agency. The Board recognizes the...
Little Falls Convention & Visitors Bureau Launches New Website

Wednesday, March 14, 2018

By 24-7 Press Release Little Falls, MN – The Little Falls Convention & Visitors Bureau, the main point of contact for visitors to the historic Central Minnesota town, has launched a new website to highlight the wide array of attractions and activities in the region. "When we market, we want to send people to a website that they can easily find what they are looking for. Our new website will help the LFCVB direct tourists in the right direction. This will be a main navigation point for any tourist wanting to explore Little Falls,” said Sabrina Koelsch, LFCVB marketing manager. The user-friendly online...
What's Wrong with WordPress

Friday, March 09, 2018

There's been a war on security, cyber security, and if you have a WordPress site you might be at risk, like the 50,000 users who have recently been hacked (don't believe, us? read here). But that's only one of the reasons why a WordPress site might not be the best fit, especially in Economic Development. Another key concern is it's code quality, an integral issue is the quality of the WordPress code itself, such as old use of versions and contributors who did not follow the strict structural standards. If that still doesn't have you convinced, let's bring up another topic...
Golden Shovel Team Presenting at 2018 CALED Annual Training Conference.

Thursday, March 01, 2018

By 24-7 Press Release Aaron Brossoit, CEO of Golden Shovel Agency will be presenting during the 2018 CALED Annual Training Conference in Monterey, CA March 14th - 16th. LITTLE FALLS, MN (Golden Shovel Agency) –- Monterey, CA will be a Economic Development dream for leadership this March as the 2018 Annual Training Conference kicks off. Aaron Brossoit, CEO of Golden Shovel Agency, looks forward to building relationships at the conference. “Training conferences are always a great place to engage with Economic Development leaders,” said Brossoit. “There are always key connections to be made.” Aaron Borossoit will be presenting at this years Annual Training Conference...
New Website Aims to Attract Business and Talent to Momentum West Region

Wednesday, February 28, 2018

Eau Claire, WI – Momentum West has launched a new website and valuable tool for economic development. The online portal is comprehensive representation of the resources and infrastructure in West Central Wisconsin. The website features the region’s Gold Shovel Ready sites certification program as well as available sites and buildings. It showcases business incentives as well as talent development initiatives, as the area is placing emphasis on attracting and retaining talent. Site selectors, entrepreneurs and business owners will find the user friendly and packed with helpful information. Each county served by Momentum West has a profile page complete with pertinent information and...
From the CEO's Desk: What Kind of Economic Developer Do You Want to Be?

Monday, February 26, 2018

By Aaron Brossoit, CEO Economic development is about building communities. This type of transformation requires leadership and hard work. The economic developers I see everyday have a range of skills and wealth of experience to draw from to perform their jobs, and these individuals are community leaders. Some economic developers recognize their leadership role and are able to guide boards and community groups through strategic plans. Others are quiet servant leaders who diligently work hard for the community and are able to accomplish monumental tasks and initiatives by serving others. There is no right or wrong way to be an economic...
Great River Energy Launches Redesigned Economic Development Website

Thursday, February 22, 2018

By 24-7 Press Release Maple Grove, MN - Great River Energy, a wholesale energy provider to 28 member cooperatives, has launched a revamped website that highlights its economic development efforts in Minnesota. Site selectors, entrepreneurs and business owners will find a comprehensive suite of user-friendly tools and information on the site. The new economic development portal is a comprehensive repository featuring data from its member cooperatives that span the state, in-depth information on industry sectors, resources for businesses looking to relocate and more. The site was rebranded with an updated look and feel. It features an interactive map of Great River Energy’s 28...
Investment promotion 4.0

Monday, February 19, 2018

By fDi Intelligence IPAs are enhancing their tech strategy with geographic information system platforms, proptech applications and even virtual reality to cater for increasingly sophisticated site-selection processes. But will data-driven innovation ever replace the personal touch? Jacopo Dettoni investigates.  In the world of big data, investment promotion is finally catching up with other sectors. A growing number of economic and property developers are looking at data-driven solutions to showcase their assets or communities, thus increasing their chances of attracting and retaining investment. This in turn is prompting tech companies to develop tailor-made applications for the industry. For instance, solutions based on geographic information system...
Goshen County Economic Development Corporation Launches Website Highlighting Tools and Resources for Businesses

Monday, February 05, 2018

By 24-7 Press Release Goshen County, WY – The newly launched Goshen County Economic Development Corporation (GCEDC) website features powerful tools as well as resources for entrepreneurs, businesses, job seekers and site selectors. Visit http://www.goshenwyo.com/goshen-edc to access the site. GCEDC is excited to have a website that serves as an authentic window into the region and a powerful resource for business. “We realized that the website is the face of our community and it was our priority to portray the look and feel of our community while accessing information helpful to business and community development,” said Ashley Harpstreith, Chief Executive Officer. The site...
Golden Shovel Agency Helps Utility Companies Deploy Successful Economic Development Strategies

Wednesday, January 31, 2018

Golden Shovel is leading the economic development industry by deploying innovative communication strategies for communities and bringing regional partnerships together. One key player in any regional economic development effort is the utility companies and cooperatives. Great River Energy, Powder River Energy, Arkansas Electric, Guadalupe Valley and Black Hills Energy are some of the utility clients who have leveraged the communication strategies developed and deployed by Golden Shovel Agency. In 2017, Powder River Energy wanted to leverage their regional presence and centralize key information for all their stakeholders. This objective was part of the Member Community Engagement and Sustainable Growth plan. “PRECorp has put...
Great River Energy: Investing in community and technology

Wednesday, January 24, 2018

After the recession, job growth in rural America has lagged behind that of its cities. But the outlook for rural regions remains promising. Research indicates that rural areas have higher levels of entrepreneurs than their metropolitan counterparts. And rural start-ups are typically more resilient. Tom Lambrecht has dedicated much of his career to finding ways to help rural Minnesota thrive. Since Great River Energy’s inception in 1999, he has headed up the Minnesota-based electric cooperative’s economic development services. It might seem unusual for an electric company to focus on economic development, but Great River Energy isn’t just any electric company — it’s...
Benton Economic Partnership Launches New Website to Highlight Area’s Economic Assets

Monday, January 22, 2018

By 24-7 Press Release Benton County, MN – The new Benton Economic Partnership website highlights its member investors and offers a picture of Benton County’s economic assets for prospective businesses and workers. Visit http://www.bentonpartnership.org/bentonmn to access the newly launched site. Benton Economic Partnership is excited to share the area’s mix of urban and rural advantages through the website. The organization believes “Benton County has been a closely held secret for far too long and needs to break out of its shell and tell the world why it’s so great to be here.” “It was important for us to have a web presence that...
Success Story: Co-ops Build Community

Monday, January 22, 2018

By Great River Energy "If communities are strong and vibrant, our service territory grows, the co-op benefits from that. If communities are dying or not doing well, we’re not doing well. There’s an alignment of interests there that we need to help grow our region." Up until about 75 years ago, the majority of rural areas of the United States were literally in the dark because big power companies didn't think it was worthwhile to expend the resources to develop infrastructure to allow farmers and ranchers to tap into the electric grid. People in rural areas banded together to establish electrical cooperatives to...
Golden Shovel Agency Launches Powerful Economic Development Portal for Powder River Energy Corporation

Thursday, January 18, 2018

By 24-7 Press Release SUNDANCE, WY, January 18, 2018 /24-7PressRelease/ -- Powder River Energy Corporation (PRECorp) is giving a helping hand to the communities it serves with a full-service economic development website and portal. The site will focus on aiding in business attraction, business retention and expansion, and workforce development in northeast Wyoming. Member and Community Engagement and Sustainable Growth are two of three central aspects of PRECorp's Strategic Vision to better serve its membership. To help fulfill that vision PRECorp has launched the economic development website and portal. The new PRECorp website centralizes key information and resources for regional stakeholders, entrepreneurs,...
Golden Shovel Agency Shares Small Town Economic Development Strategies at 2018 NET Conference

Wednesday, January 10, 2018

LITTLE FALLS, MN (Golden Shovel Agency) –- Small town growth is critical for state economies, the residents and utility companies who operate large grids. At the 2018 NET Conference, Golden Shovel Agency executives will share proven communication strategies for small towns who wish to leverage the gigabyte economy. The NET Conference is Touchstone Energy’s signature business conference that brings account and energy service professional together from around the country. The conference is known for presenting the most relevant economic development and energy issues as well as presenting innovative ideas and solutions. One of the innovative ideas to be presented is “Bringing Success...
Golden Shovel Agency Adds New Talent to Team

Monday, January 08, 2018

LITTLE FALLS, MN (Golden Shovel Agency) –- Company growth is happening for The Golden Shovel Agency, four positions have been appointed during the New Year. Bethany Quinn, Darren Varley, and Greg Kolbjornsen are bringing their experience and expertise to the team, some of which have been serving in a capacity with Golden Shovel for several years. Bethany Quinn is stepping in as Director of Content overseeing the content process for all Golden Shovel clients through her team of copywriters. New services, including Gatekeeper 2.0, will be project cornerstone’s for Quinn. Quinn has served in a role with Golden Shovel Agency for...
Six Reasons Utilities Energize Economic Development and Make Great Partners

Monday, January 08, 2018

By Golden Shovel Agency We live in a connected world where everything is related. This connectivity is especially true in the economic development industry where relationships are critical to the success of community growth and economic development projects. Assembling a robust group of economic partners and advisors to help secure an economic development project is one of the first steps towards success. And, one important partner must be the local utility company. Utility companies are dependent on community success and their growth and survival are directly tied to increasing electric power consumption levels making them a motivated and natural best-fit partner for...
Five Strategies to Make Your Economic Development Content Marketing Stand Out in 2018

Tuesday, December 19, 2017

The 2017 calendar is running out of days and there is a steady supply of cookies and eggnog in offices all over the country. This time of the year brings people together for conversations and optimism for the coming year. It is a special time of the year. It is also the right time to review successful content marketing strategies to be utilized in 2018. Before going to the big whiteboard and mapping out the 2018 strategy, consider what has worked in 2017 and what may change in the next year. I recommend starting with an in depth review of the...
Xceligent Bankruptcy: What You Need to Know

Monday, December 18, 2017

LITTLE FALLS, MN -- Xceligent has declared bankruptcy and shut down operations as of December 15, 2017. We are working closely with the GIS Planning team to assist with any data issues. The GIS Planning team has designed a variety of possible solutions for economic development organizations left in the lurch by this news and seeking to offer sites and buildings listings. While we were as surprised by this development as anyone else, we have identified some alternative strategies and sources of real estate data for different regions. Here are some possibilities we can discuss with you: Possible alternate listing services in different...

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