Creative Services

For Communities Wishing For More Awareness

How much time do you have to develop a powerful, creative strategy to bring more awareness for your community?  Most economic developers already have a full plate of activities and have no time to develop and execute an awareness strategy.

Crafting your brand and communicating it across various platforms is a crucial task—and can be an overwhelming endeavor. At Golden Shovel, we help you maintain a consistent presence, no matter where your brand is engaged. Our core creative services include the following proven techniques:


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Brand Development

Our creative team can analyze your existing brand or start fresh to identify the key personality and promise you hope to convey. We’ll provide iterations of a logo, provide supporting elements, including taglines, and demonstrate the usage across a wide variety of applications (e.g., letterhead, online, collateral). Included in brand development is a style guide to create a consistent set of guidelines that can be used by others charged with building your brand presence.

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Print Materials

As pervasive as digital communications have become, print remains a vital tool in promoting your brand and communicating your messaging. Our team can provide on-brand print materials from design to press. Examples include:

  • Sell sheets to reach target industries or key constituents
  • Collateral to promote your region—from mass-market brochures to one-of-a-kind creative presentations for a single prospect
  • Business cards, letterhead, and other supplies


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Trade Show Booth & Signage

Trade shows can be an excellent opportunity to promote your location, but only if your signage and collateral project the information and image sought by site selectors. Our team can build a suite of tools to make your trade show presence stand out, including:

  • Booth signage
  • Onsite multimedia
  • Unique and memorable site-specific collateral
  • Gifts and giveaways

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Copywriting remains an essential foundation to all communications, even in our increasingly visual culture. After all, even a simple video begins with a writer. Golden Shovel works with a team of experienced, skilled writers and each client is assigned one writer to handle all their copywriting needs. This embedded writer gets to know your location, your organization, and your goals—and can apply them throughout your communications, including:

  • Website and social media
  • Newsletters and other news and events communication
  • Print materials
  • Multimedia

Contact Us to Empower Your Community

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