Golden Shovel Agency Partners with Barber Business Advisors for Economic Growth
17 May 2018
Barber Business Advisors and the Golden Shovel Agency have agreed to a strategic partnership in which the two firms will jointly offer consulting services to economic development organizations nationwide.
The announcement was made while representatives of the two firms were attending the Consultant Connect ECONOMIX conference in Frisco, a Dallas suburb. BBA is based in Dallas and Golden Shovel is based in Little Falls, Minnesota.
Representatives of the two firms attending the conference said the partnership is designed to bring additional services to communities that seek to market their locations for business attraction.
“Promoting the economic development narrative of communities has never been so important. Golden Shovel is continually looking for the best strategic partnerships to offer to our clients,” said John Marshall, President of GSA.
“We occasionally come across communities that want to use our array of communications services, but they haven’t done the necessary groundwork for us to fully help. BBA can help with that foundational work, so that we at Golden Shovel can better serve our clients.”
Dean Barber, principal of BBA, agreed with Marshall, saying the complementary aspects of the two firms became apparent during discussions.
“BBA works for our economic development clients to develop what will be an actionable formula for success. In doing so, we provide an outline for a story to be told, a business case to be made,” said Barber.
“GSA takes that ball and runs with it. Using the foundational work that we do, they complete the story through an array of great marketing and communication services. This is where the EDO plus BBA plus Golden Shovel equals five. It is an approach that will drive community growth.”
Marshall and Barber said the partnership means that communities have access to a variety of new services. Economic development organizations need not use the consulting services of the two companies in tandem. However, a joint approach could maximize results for purposes of business attraction as well as business retention and expansion.
“Partnerships like this take time, time to develop, time to implement. But they will be for the benefit of our clients,” said Marshall.
About Golden Shovel Agency
Golden Shovel Agency is a Minnesota-based Web full-service economic development firm specializing in workforce attraction for economic and community development. The Economic Gateway Web system includes an expandable and on-demand content management system (CMS) and a robust social media implementation strategy.
About Barber Business Advisors
BBA is a Dallas-based consultancy that serves economic development organizations and companies nationwide. BBA provides expert advice to companies seeking new locations from where to operate. BBA works for communities to build a better case for more corporate investment and a better business climate.
Barber Business Advisors
Golden Shovel Agency