Choose Cumberland

Project Description

Cumberland Economic Development Coporation seeks to promote economic growth of their picturesque West Maryland community.

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Choose Cumberland wanted to establish an independent identity for their economic development efforts while still maintaining partnerships with local and regional organizations in order to encourage growth in their community. Cumberland's goal was to garner attention from leaders in multiple target industries and encourage entrepreneurial growth in the region.

Golden Shovel Agency did an in-depth assessment of the ChooseCumberland.org website to create a comprehensize analysis report on areas of strength and opportunities for expansion and improvement.

In order to increase awareness Golden Shovel is running a multi-platform ad campaign targeting key industries and locations to give Cumberland an edge over competing communities.

Golden Shovel Agency created brand-compliant print materials targeting key industries, as well as trade-show banners. These materials will be used in the groups increasingly active trade-show presence to help catch the eye of industry leaders while further establishing the economic development corporation as a unique entity.

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Categories: Marketing

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