The Good Life

Project Description

Region 5 Development Commission harnesses the power of regional collaboration to collectively raise the economic prospects of the communities in the region.

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Recruiting young professionals, millennials and new families to the region to live and work was a primary goal of the project.  The website and marketing strategy centered on the “The Good Life” theme and presented the strong quality of life in each of the five counties represented: Cass, Crow Wing, Morrison, Todd and Wadena.

The Golden Shovel Team designed and executed a marketing strategy to leverage the assets of all five counties and bring out the extraordinary quality of life in North Central Minnesota. Known for recreational activities in all four seasons and vibrant communities, “The Good Life” website clearly depicts the regional strengths through success stories and illustrations.

“The team at Golden Shovel has been great.  They are helpful, responsive and easy to work with.  The additional support and training they offer is very helpful for people without much web design experience. “

~Dawn Espe, Regional Development Planner

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Categories: Branding | Website | Marketing

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